Cintell

FEBRUARY 7, 2019

This provides our customers an advantage in the creation and operationalization of buyer personas within a buying committee, to improve the sales process. The customer-intelligence buyer personas will help attract and score quality leads, shorten sales cycles, and increase customer LTV with stronger customer relationships.

Advertising Agencies 100

Advertising Agencies Buyer Personas Paid Search Agency Companies 100

Cintell

APRIL 30, 2019

Data processing centers can be established to identify and segment distinctive buyer personas, provide intelligence on their behaviors, pinpoint relevant content and target optimal channels for optimal customer engagement. It is a continuous and iterative process.” A good rule of thumb is a 60/40 split in favor of creation.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Cintell

JULY 3, 2018

The 2018 B2B Buying Disconnect Report highlights the difference between how B2B technology buyers and vendors view the purchase process. Unfortunately, most vendors fall short in helping buyers through this process. But according to a recent report from TrustRadius , many vendors fall short in this arena.

Buy 172

Buy B2B Vendors Transparency 172

Cintell

DECEMBER 20, 2019

Sure, you’ve heard of buyer personas before, but this blog post isn’t about a step-by-step process to build yours. B2B involves a more logical decision-making process, with more parties at the table. . While not an exhaustive step-by-step process, these tips will help elevate your videos.

Buyer Personas 177

Buyer Personas Video Marketing Work Management Marketing Management 177

Cintell

JANUARY 27, 2016

Tag contacts to persona and segment your database to improve targeting and lead gen campaign results. Use personas to form qualifying criteria for your lead scoring model. Enable programmatic marketing by using persona insights to help determine the right content for the right channel at the right stage of the buying process.

Demand Generation Agencies 100

Demand Generation Agencies Lead Ranking Paid Search Agency Ideal Customer Profiles 100

Cintell

APRIL 7, 2016

While clustering a customer database is a helpful starting place, high-performing organizations are seeing real business value from researching deeper information about their audience that covers more than demographic or firmographic details. In our own study , we found that companies who exceed lead and revenue goals are 3.4X

Buyer Personas 100

Buyer Personas Paid Search Agency Planning Eloqua 100

Cintell

MARCH 31, 2020

According to this report , a mere 5% increase in customer retention can actually lead to a profit of around 25%, thereby highlighting the importance of customer loyalty. Hire team players and make them invested in the process. How can you assess the value of your brand without even asking? Attend to the needs of your customers.

Marketing AI 100

Marketing AI Ideal Customer Profiles Word of Mouth Customer Satisfaction 100