What is PDCA? (and Why It Matters for Marketers)
Marketing Insider Group
AUGUST 4, 2020
What do Francis Bacon and Japanese manufacturers have in common? As marketers are asked to move ever faster, it’s easy to abandon anything that’s not active doing. Instead, we need to understand and embrace the full range of activities within the PDCA cycle so we can put it to work for us. What is PDCA (Plan Do Check Act)?
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