The Effective Marketer

MAY 18, 2010

Outside work they don’t want to check out a blogabout the newest lead nurturing technology, or fly out to attend a marketing conference. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 This bunch sees marketing only as a job. United States License. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Smashmouth Marketing

OCTOBER 6, 2009

New media and Web 2.0 Tags: lead nurturing thought leader interviews marketingsherpa b2b events curry b2b marketing sales b2b sales. Are there other benefits? Richard: Sure, there are a range of benefits to blogging that inform all phases of what we at Gartner call the marketing activity cycle.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Industrial Marketing Today

MAY 11, 2010

Lead generation and lead nurturing have been put on the backburner and clients are interested only in finding leads that are ready to buy now (see my previous post, “The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation.” ).

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

The Effective Marketer

JUNE 23, 2009

Class: Inbound Lead Nurturing (CV201) Professor: Brian Carroll, MECLABS, InTouch The Lead Nurturing presentation followed the same format I had seen before from previous webinars presented by Brian Carroll, presenting the case for why would you want to “nurture” your leads. United States License.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Industrial Marketing Today

OCTOBER 2, 2010

Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JULY 9, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

The Effective Marketer

JUNE 21, 2009

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 For more great stuff on viral marketing, David Meerman Scott’s blog ( www.webinknow ) is a great starting point. United States License.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Marketing Insider Group

AUGUST 10, 2010

These days, we really have the feeling that B2B marketers are all about following trends: we should have a blog, we should do lead nurturing, we should have a group on linkedIn. Geraldine Roy Aug 18 2010 Good question! OK, but WHY. I also like that you stressed on the importance of articulating the strategy.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

These days, we really have the feeling that B2B marketers are all about following trends: we should have a blog, we should do lead nurturing, we should have a group on linkedIn. Geraldine Roy Aug 18 2010 Good question! OK, but WHY. I also like that you stressed on the importance of articulating the strategy.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 12, 2010

Contacts from companies that are qualified as leads but not yet passed to sales can end up landing in the target list for an email blast or an event invitation. In other companies lead nurture is a very formal and well-defined process. Marketing automation might be used to help setup triggers and automated touch points.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

The Effective Marketer

JUNE 13, 2009

It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 So, why is it free?

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Marketing Insider Group

MAY 12, 2010

I see a lot of companies that look to conduct lead generation i.e. top of the funnel activities but do not develop a holistic lead management process and see these leads decay or leak out of the funnel leading to potentially lost revenue.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

NOVEMBER 18, 2010

While some have predicted the consolidation of Twitter and Facebook or the demise of Foursquare, I am sticking to the practical topics most B2B Marketers I know are talking about: Marketing automation and automated lead nurturing will become a foundational B2B marketing activity as we are expected to accelerate deals through our funnels.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

LeadSloth

JANUARY 12, 2010

Marketing automation solutions can facilitate remarketing to inactive leads, or so-called lead recycling, which helps drive value from a marketer’s most valuable asset, his or her lead database. With proper lead nurturing enabled by marketing automation, marketing is held to much higher standards.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

The Effective Marketer

FEBRUARY 16, 2011

That points to the evolving nature of the market, and the key functions of lead nurturing, scoring, and automated triggers becoming part of email marketing and other marketing solutions. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Marketing Insider Group

SEPTEMBER 30, 2010

Then also define the hand offs between the two ie when does a prospect move to being a lead that sales works on and when does a (former) sales lead go somewhat cold and move back into lead nurturing – these are always somewhat grey and moveable areas but it’s still important to get them right.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Online Marketing Institute

JUNE 22, 2009

Read more… Doug Kessler | June 11th, 2009 | 3 comments June 2009 Watch the Velocity web seminar on Content Marketing Stan just presented our web seminar with B2B Marketing magazine, called “Content Marketing: Thought Leadership in a Web 2.0 It’s a nice summary of what legs the ‘web 2.0′

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Anything Goes Marketing

FEBRUARY 21, 2009

Related Posts: Latest Trends in Email Marketing: RSS and Calendar Reminders Lead Management and Football 10 Tips for Using Twitter And Email Marketing for B2B Dynamic Email Content: The Next Generation of Personalization Technorati tags: autoresponder email, e-mails, email frequency, relevancy, social media and confirmation emails, personalization, (..)

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100