Valasys

AUGUST 30, 2019

Have a physical Inventory : A report from Accenture implies that 60% of the Gen Z shoppers prefer purchasing from physical stores. Also, preparing for marketing strategies matching the interests of Gen Z is an absolute essentiality for marketers as they influence the purchase decisions of their preceding generations.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Valasys

SEPTEMBER 10, 2019

People feel close to the ones close to them & therefore, online as well as offline word of mouth marketing has a strong influence on driving the purchase decisions of the prospects. Let’s now delve deeper into the following tactics that can be used by the marketers to create a positive buzz about their products or services online: 1.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

AUGUST 22, 2019

Two independent pieces of research by Junto in 2019 reveal that 78% of the location-based mobile searches result in the offline purchase & that 61% of mobile searches are more likely to contact a local business if they have a mobile-friendly website. .

Optimization 40

Optimization SEO B2B Marketing Lead Ranking 40

Valasys

AUGUST 19, 2019

Marketers instead of targeting the largest geographies for marketing, these are focused on a niche-specific audience to accelerate & optimize their lead generation endeavors. Creating high-quality leads & expediting their paths to purchase are two core marketing objectives that can be accomplished by an intelligent content strategy.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

SEPTEMBER 4, 2019

The platform now, however, has been purchased by Google & cannot track Facebook data. The KPIs to track the Social Media ROI are as under: Lifetime Value Average Sale & the Pay per Click (PPC). Tools to measure Social Media Metrics. PostRank: This is a great tool to measure the performance of content with RSS feed.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Valasys

SEPTEMBER 13, 2019

Leveraging automation the purchase made from the programmatic media is speedy & cost-efficient as well as is matched with traditional media buying. An inventory is usually bought through a real-time auction. The advertisers often pay per impression, using the programmatic channels which ensure that the right audience has been targeted.

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40

Valasys

AUGUST 6, 2019

The sales funnel now functions more like a loop with recurrent research going on back & forth until a purchase has been made & even afterward for after-sales services & in the process of buyers having looked for complementary or additional products. And that’s all about it. The above tips can be put to use straight away.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

AUGUST 26, 2019

When it comes to B2B content marketing & crafting of a holistic strategy for creation & distribution of content across multichannel, to help the marketers optimize their return on marketing investments (ROMI), the marketers need to be well informed of the changing dynamics of market place around them.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

NOVEMBER 4, 2019

Benefits of content personalization for B2B marketers pay off in the form of improved return on marketing investment (ROMI), as the data can serve as the microscopic lens for understanding the customers better & improving their experiences. Ways Content Personalization Benefits B2B Marketers.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Valasys

APRIL 3, 2020

The end-customer making the purchase is doing so on behalf of an organization.”. com , in the year 2018, 48% of companies conduct 50-74% of all corporate purchases online and 23% of companies do 75% or more of their purchases online. The buyer of the products in these transactions is a business. Sync Your eCommerce Activities.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Valasys

AUGUST 20, 2019

With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs). Marketing emails are often sent across a purchased list of customers or to the existing databases of customers.

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Valasys

AUGUST 8, 2019

The upsurge in these KPIs directly resonates with the positive performances of the campaigns, directed towards an optimized Return on Marketing Investment (ROMI). B2B e-commerce businesses can retrieve their lost transactions for prospective purchases by sending the abandoned cart emails.

Paid Content 40

Paid Content Email Marketing Optimization Research 40

Valasys

AUGUST 9, 2019

Effective multichannel management strategies are required & these strategies need to be well-integrated so that they can be measured (qualitatively as well as quantitatively) and the marketers can optimize their Return on Marketing Investment (ROMI).

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. It is a framework that acknowledges a buyer’s progression through a research and decision process that ends with them making a purchase.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. It is a framework that acknowledges a buyer’s progression through a research and decision process that ends with them making a purchase.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Valasys

JULY 8, 2019

A study by 6 sense depicts that 50% of all the B2B buyers are likely to make a purchase decision if they connect emotionally with a brand. According to a research published in Epsilon, it was deduced that 80% of the customers are more likely to make a purchase when brands offer personalized experiences.

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56

Valasys

OCTOBER 29, 2019

The content should be focused more on educating the audiences & less on pitching the audiences explicitly to purchase products or services. The pieces of content should be entertaining & should strike the emotional cord of the audiences & should excite & entice them enough to expedite the purchase decision.

Small Business Marketing 49

Small Business Marketing Creativity WOMM B2B Marketing 49