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White Paper Alternatives for the Savvy B2B Marketer

SnapApp

Today, we’ll take a look at some of the different avenues you can pursue to foster a deeper relationship with your audience – and will help position your brand as an expert in its field at the same time. Explainer Video for InVision App from Mac Screencast Productions on Vimeo. to create webinar content without reinventing the wheel.

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Top 5 Inbound Marketing Articles to Start the Week: Google vs. Bing

Hubspot

Tips for Making a Screencast for Your Startup Author: Audrey Watters of ReadWriteWeb. Screencasts are a great type of online video to showcase and explain how a new product or feature works, but how do you create one? Marketing Takeaway: Screencasts can be a great instructional tool for your company's products or services.

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How to Create YouTube Videos that Generate Views & Subscribers

Webbiquity

To quickly add subtitles, you can use a tool such as Screencast-O-Matic. If your goal is lead generation , conversions would mean something different. There are actually several webinar platforms that let you broadcast live videos to Facebook and YouTube at the same time. This can save a lot of time.

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12 Solutions to Ecommerce Sites' Biggest Marketing Challenges

Hubspot

Last Tuesday, we hosted a live Website Optimization webinar for Ecommerce websites. We received several great questions, but unfortunately we were not able to answer every one during the webinar. Are screencasts (video or audio) on the site really effective in engaging potential customers? It is so boring. Does it really work?

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30 Amazing Content Upgrade Examples To Grow Your Email List

Optinmonster

Used in the right context, it can help you improve your lead generation efforts. Here’s an example from Kiwi Creative who use a list of resources as a content upgrade technique: Related Content: How to Use Sidebar Optins To Explode Your Email List. Read the full case study here.

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