Adobe Experience Cloud Blog

APRIL 27, 2011

by Maria Pergolino Remember the days when cold calling was one of the primary ways sales reps managed lead generation ? With the new changes in B2B sales, namely Sales 2.0 practices, traditional cold calling has for the most part become a thing of the past and sales teams couldn’t be happier.

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The Point

NOVEMBER 16, 2011

I’ve written previously in this space about how corporate social media initiatives are so often in the hands of people, notably PR agencies, for whom lead generation is neither a priority nor a core competency. Put a PR agency in charge of social media, and I can pretty much guarantee you’ll generate PR, not leads.)

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The Point

MARCH 29, 2012

Capturing new subscribers is one of the most efficient ways to convert random visitors into loyal readers that you can nurture over time and eventually turn into actionable sales leads. Just be sure to offer the reader as many subscription options as possible, and at a minimum: Email, RSS, and Twitter. Share this blog!

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Adobe Experience Cloud Blog

JANUARY 26, 2011

Colleagues and customers who can vouch for your quality of service and be a source of leads expand your credibility, too. Check out these five reasons why LinkedIn should be a permanent part of your lead generation strategies: 1. Remember the truth that trust and credibility are key to lead generation?

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Adobe Experience Cloud Blog

FEBRUARY 15, 2011

Because of this, it’s important that the marketing and sales teams are on the same page as to current marketing messages and messages infiltrating the marketplace by influencers or competitors. Better buyer understanding : The best sales forces will also work with marketing to better understand changing consumer profiles.

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Adobe Experience Cloud Blog

MARCH 7, 2011

by Bill Binch To create the best lead generation process, you’ve got to keep sales and marketing on the same page. There is a continuing challenge for marketing to fill the sales lead coffers. There are three truths behind sales and marketing agreements that must be recognized for effective alignment: 1.

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Adobe Experience Cloud Blog

MARCH 18, 2011

Solution – Using a cloud based sales management software system like Salesforce helps companies hold salespeople accountable no matter where they are located. The system can be set up to track sales leads, activities at any level of detail and provide real-time feedback through reporting and online dashboards.

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