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The 22 Best Virtual Event Platforms

Webbiquity

Features include breakout sessions, virtual exhibitor booths, lead capture, streaming video, and capability to interact with speakers, sponsors, and other event attendees. Virtual business cards let hosts and attendees view LinkedIn profiles and book meetings during conversations. Total reviews: 156. Average user rating: 9.35.

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Is Employee Advocacy Just for B2B?

Onalytica B2B

With this said, B2B buyers have a presence, are engaging with content and doing their research on platforms such as LinkedIn, Twitter, Facebook and blogs too (both prospective suppliers’ and influencers’ blogs). These platforms allow for marketers to target their content to the right organisations and job titles. Content Focus.

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35 Best Lead Generation Software & Tools for Targeted Leads

Optinmonster

AeroLeads provides a Google Chrome extension to help you search various professional websites like LinkedIn for sales leads. AeroLeads will add these leads to your email marketing lists, so you can start working on those leads right away. Target specific industries for B2B leads. LinkedIn Sales Navigator.

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Content Marketing 2016 – Tips and Trends [Webinar FAQs]

LeadSquared

It doesn’t necessarily has to go viral. You can listen to this guest session by award winning viral video marketer Aashish Chopra from ixigo. b) For lead capture – E-Books, Whitepapers, research reports, webinars (which can later be uploaded to YouTube for searchability again). Content Strategy.

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5 Fabulous Tools to Create Facebook Landing Pages

LeadSquared

The concept of generating leads using Facebook Landing Pages has still not lost its relevance, even though Facebook does not allow static landing pages anymore. In fact, with the number of DIY tools that allow you to create landing pages for lead capture, running contests etc.

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Simple Content Marketing Tips to Build Your Audience in 2015

LeadSquared

In which case, it would go viral. b) You can even create video testimonials during the exam seasons, or for your lead capture landing pages. LinkedIn would work well for B2B companies. Many higher education courses, like Executive MBA businesses would also find success on LinkedIn. b) Share things of value.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

For example, for a lead generation campaign, we might measure #leads captured, #sales accepted leads captured (this will have to be measured over time), CTR on the campaign, CPL and cost per sales accepted lead, amongst other factors. PPC: Cost-Per-Lead, Lead Conversion Rates. Adam Rowles.