article thumbnail

9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

A/B and multivariate testing tools. also pulls in data from external channels like social media (Facebook, Twitter, LinkedIn, Pinterest, Reddit, Instagram), search engines (Google, Bing, Yahoo!, shows conversions and attributions for actions, such as newsletter signups, subscriptions, registrations, lead captures, and ecommerce sales.

article thumbnail

B2B Marketing in Martech Age

Valasys

Chatbots can be used to automate the initial process of lead capturing. With the rapid evolution of the machine-learning algorithms, bots are increasingly being used to resolve customer problems with ease by critical analysis of a wider array of situations. When it comes to B2B marketing, LinkedIn is heaven for B2B marketers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

A/B and multivariate testing tools. also pulls in data from external channels like social media (Facebook, Twitter, LinkedIn, Pinterest, Reddit, Instagram), search engines (Google, Bing, Yahoo!, shows conversions and attributions for actions, such as newsletter signups, subscriptions, registrations, lead captures, and ecommerce sales.

article thumbnail

45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness. It offers extensive features for keyword research, site audits, competitor analysis, and tracking search engine rankings.

article thumbnail

45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness. It offers extensive features for keyword research, site audits, competitor analysis, and tracking search engine rankings.

article thumbnail

You’re Doing Landing Page Testing Wrong: These Are the 5 Rules to Do It Right

Unbounce

You need volume to reach statistical significance (multivariate tests need even more volume than A/B tests). That’s why many LinkedIn paid campaigns fail when there’s an attempt to drive bottom-of-funnel (BOFU) conversions on a native LinkedIn audience. For lead capture landing pages, forms can make or break conversions.