Remove landing-page websites

Tomorrow People

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4 key characteristics of an effective go-to-market plan

Tomorrow People

Website traffic / page views: Be sure to measure views of all of your launch content as well, which includes website traffic or page views to new product pages, landing pages, and related content. News coverage: For major launches, you may also want to target PR coverage for your new release.

Planning 156
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How to write a kickass content marketing brief

Tomorrow People

If publishing on the website, where exactly will it appear? Having a clear idea of how the asset will be promoted will influence the production and bring to light other supporting assets that may also need to be included, for example banner adverts, social copy, landing pages, and emails. Provide editorial direction.

Planning 177
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What is product marketing and why is it important for success?

Tomorrow People

Positioning and messaging through website and product. Product-focused content Create the content assets that will best communicate and promote the product, including marketing copy, web content, case studies, landing pages, emails and sales collateral. Product marketing supports the Product-Customer relationship.

Product 156
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Boost your SEO with Hubspot's New Page App

Tomorrow People

The Hubspot page analysis and grader tools have been combined to give a great dashboard for ensuring your pages are search engine optimised , attracting visitors to your website and converting those visitors into Leads and Customers. Total inbound links to your pages. List of pages. Page detail. Conclusion.

Hubspot 120
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6 do’s and don’ts that can make or break your internal product launch

Tomorrow People

Your organisation’s marketing department would most likely need to launch new marketing campaigns, which would also mean new landing pages and website updates. A helpful question to ask at this stage is: how will the new product change the way they work?

Product 156
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What is a content marketing strategy? Your checklist to secure content success

Tomorrow People

And because you can track and view exactly who is looking at which content on your website and social media networks, you can pass the hot leads straight on to your sales team. Industry websites. Now that they trust you and value your expertise, you can demonstrate the value of your service and product. Online communities.

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The Most Effective Search Engine Marketing Strategy

Tomorrow People

Recent research has shown that nearly 60% of purchases made in a surveyed group started with a search, rather than with company websites or social media ( Source: GroupM and comScore ). These include: Keeping it strategic : Website SEO is one of those activities that is frequently undertaken reactively. No surprises there.