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HubSpot Expands Its Services But Stays Focused on Small Business

Customer Experience Matrix

The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. It is now working on more robust outbound email, support for mobile Web pages, and APIs foroutside developers to create add-on applications.

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Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. This can happen when a list is imported from an external file or the sales automation system, when people submit a Web form or click on an email or page link, or as a step within a campaign flow.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Landing Pages The landing page is an essential part of many marketing campaigns. Forms Registration forms can be placed on landing pages, microsites, and the corporate website. Architecture. Number of user seats.

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Seven Groups of Tools for Designing and Optimizing Websites

Webbiquity

The home page of your site needs to communicate three pieces of information in under 10 seconds: what you do; who you do it for; and. Once that’s accomplished, the page should include some additional helpful information about your business, products or services, and customers, and help visitors determine where to go next.

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Genoo Aims to Shake Up Marketing Automation Market

Webbiquity

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites.

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More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. It doesn’t currently provide email or landing page builders, since its graphics arts clients typically had such tools already.

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Kwanzoo Builds Content for Cross-Channel Marketing

Customer Experience Matrix

What makes Kwanzoo special is it creates a sequence of Web pages that can be deployed as a single unit. The entire sequence is built in Kwanzoo and deployed as a code snippet which displays the survey and calls the subsequence pages from Kwanzoo when appropriate. Users can also apply Kwanzoo tags to conversion pages to track results.