Digital B2B Marketing

JANUARY 10, 2012

The business sees a huge repository of customer and prospect data it believes is valuable for email marketing. Marketing lists are often acquired sporadically, and when these acquisitions are handled by various groups, companies lose the opportunity to learn from their successes or failures.

Buy 100

Buy Email Marketing B2B Marketing Jigsaw 100

Smashmouth Marketing

OCTOBER 3, 2010

As many of you would expect, Green Leads consumes prospect lists at a rate that far exceeds most outbound marketing efforts. As a result, we've got licenses with Jigsaw , OneSource and NetProspex , and we use LinkedIn and other contact discovery services. NetProspex recently shined when we heard about the new addition to their service.

Jigsaw 100

Jigsaw Product Marketing Management Salesforce.com 100

Customer Experience Matrix

JUNE 2, 2009

. - add social media data to prospect profiles. It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Customer Experience Matrix

JUNE 9, 2009

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. There are some subtle differences.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Leadspace

JANUARY 4, 2017

DMP becomes mainstream, and not just for ad buying. Why did Oracle, Adobe, Salesforce.com, Neustar, Neilsen all pay top dollar the last few years to acquire leading DMP technology companies? Prior to Oracle, he held senior leadership positions at several companies, including Data.com, Salesforce.com, RR Donnelley, and Jigsaw. .

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Customer Experience Matrix

JANUARY 5, 2010

This contrasts with traditional demand generation pricing on database size and/or activity volume, but is the way sales automation systems like Salesforce.com are usually sold. They illustrate how the role of marketing has changed from simply gathering leads and handing them to sales, to building and managing prospect relationships.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

Adobe Experience Cloud Blog

JUNE 23, 2010

Yesterday, over 1,000 people came together in San Jose (plus 10K more on a live video feed) for the launch of Chatter at a Salesforce.com Cloudforce event. Marc Benioff, Chairman & CEO of Salesforce.com, set the stage with a video explaining how the world now majorly communicates using social media. The Internet took 4 years.

Salesforce.com 48

Salesforce.com Jigsaw Top of Funnel Enterprise Management 48

Customer Experience Matrix

APRIL 1, 2009

That is, they take business data from several including sources Hoovers, D&B , LexisNexis , AccuData , BusinessWatch Network , Jigsaw ) and merge it into one big contact list that people can use for outbound promotions or to enhance their own files. It’s a perfectly reasonable business, but not one I find especially exciting.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Smashmouth Marketing

JANUARY 28, 2010

Prospects pick up their phones less. Use the numerous online data sources at your disposal (Jigsaw, Netprospex, Google, LinkedIn, Inbound Lists!). Most of the prospects I talk with are actually in rebound mode and researching new ideas for when the budgets free up again." Times have changed in the world of outbound marketing.

Demand 100

Demand Jigsaw Budget Programs Lead Gen 100

Customer Experience Matrix

JANUARY 7, 2010

There’s also a reasonable chance – although this prediction is less certain – that sales access features will blossom into deeper cooperation between marketing and sales in managing prospect relationships. This is expensive and it's exactly what prospects don't want. So much for the rear view mirror. me-too products. external data.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Online Marketing Institute

JULY 31, 2009

I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. Synchronizing prospect and opportunity databases is key. The technology appears useful at both ends of this spectrum. Feel free to chime in if I did.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Adobe Experience Cloud Blog

DECEMBER 13, 2010

It was available to everyone who had a salesforce.com license and $15 more per person per month for everyone else in the organization that wanted to join in. Every organization has a customer or prospect data issues. Jigsaw is salesforce’s attempt to help us with these issues. And Salesforce.com knows it.”.

Enterprise Management 48

Enterprise Management Jigsaw Salesforce.com Work Management 48

B2B Marketing Zone Posts

MAY 3, 2010

If so, you know how important it is to deliver relevant and valuable content to your most important current and prospective customers. Sales Prospecting: Who’s Helping Your Sales Team? Chris lives and breathes sales and sales prospecting, and we are very happy to have the opportunity to share this entry from him with our readers.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Online Marketing Institute

JULY 31, 2009

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. Salesforce.com actually works well when there are marketing automation tools and processes feeding it with filtered and sales ready leads vs the other way around. Prospect lists?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40