The Effective Marketer

JUNE 23, 2011

I was curious to see how marketers of the past have used content marketing strategies to attract and engage customers before the Internet Age. Content Marketing is all the rave, that’s part of what drove me to do some research on the history of content marketing and publish this free eBook, A Brief History of Content Marketing.

Content Marketing 100

Content Marketing Eloqua Content Marketing & Strategy 100

The Effective Marketer

DECEMBER 8, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking More Free Marketing Knowledge I love the internet. Free stuff abound and sharing is easy. But there is so much out there that deciding on what to read is a job in itself.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

JANUARY 31, 2012

About the author: Brad Shorr is Director of Content & Social Media for Straight North, an Internet marketing, Chicago-based agency. Any business in social media for the long haul needs a strategy that employs something other than convenience as the linchpin.

Social Media 100

Social Media Media Merchandising Twitter 100

The Effective Marketer

MAY 18, 2011

There are 65 charts on 54 data slides showing: The benefits and consequences of social media to US Adults Whether Americans are willing or not to pay for online news The average cost per lead for outbound vs. inbound marketing The percentage of mobile users that own smartphones What activity dominates mobile internet time (and it’s not social networking) (..)

Cost per Lead 100

Cost per Lead Planning Work Management Marketing Management 100

The Effective Marketer

MARCH 13, 2012

Brad Shorr is Director of Content & Social Media for Straight North, a Chicago Internet marketing firm. The firm boxed itself into a corner as it added content and did not have the resources to rebuild the site from the ground up. Not a good situation to be in, but one that is all too common. About the Author.

Planning 100

Planning Allocation Ad Building Content 100

The Effective Marketer

JUNE 1, 2012

There are also a few very good free resources on the internet that you can read as you get started, such as: 37 Marketing Automation Best Practices , by David Raab. If implementing Marketing Automation seems like a daunting task, then I hope that this short “getting started” guide has helped to break things into smaller, manageable pieces.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

The Effective Marketer

MAY 27, 2015

The internet is your best friend for finding a trove of information about competitors. Out of it may come a battle card but the battle card I’m talking about in this post is something created specifically to position your product against a competitor’s. Data Collection: Knowing what data you need to gather, now you can start the process.

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100