B2B Memes

OCTOBER 6, 2011

This is especially true in the world of trade journalism, where much of the work entry-level journalists are asked to do could be handled just as well by an algorithm. The fact that trade publisher Hanley Wood is one of the companies working with Narrative Science is, to me at least, encouraging. Without the I , there’s no you.

Startups 100

Startups Press Software Intent 100

B2B Memes

MAY 2, 2012

The studies focused on B2B e-news from well-known trade publishers and included totally staff-written content as well as mixes of aggregated and staff-written material. The internet is by its nature an interactive medium. Early results from my third 50-site study of e-news delivery confirm that high quality remains in short supply.

Case Studies 100

Case Studies Aggregators Comparison Blogger 100

B2B Memes

DECEMBER 3, 2010

Though the causes will vary from one webinar to another, whether it’s a lack of interactivity or the failure to show the speaker, there always seems to be one insurmountable problem: the slides. What they really want is to connect and interact with you. Throwing away your slides is one way to start that process.

BtoB 100

BtoB Webinar Metrics Trade Show Sample 100