Digital B2B Marketing

SEPTEMBER 11, 2012

We Pledge to Deliver the Most Relevant and Interesting Paid Tweets Possible To deliver the most relevant and interesting Paid Tweets to you, we will require all advertisers to target Paid Tweets, giving them a very real incentive to only deliver the most relevant Paid Tweets to every Twitter user.

Twitter 100

Twitter Paid Search Agency Ideal Customer Profiles Advertisements 100

Digital B2B Marketing

JUNE 29, 2011

No other medium can significantly reduce out-of-target delivery. 100 GRPs against a narrow target audience in print or TV also delivers significant reach to additional audiences. But demographics should not be the currency in a market that should be differentiating itself on the ability to target beyond simple demographics.

Media 100

Media Cross-Selling Ad Exchange Paid Search Agency 100

Digital B2B Marketing

OCTOBER 18, 2011

A New Interaction Layer Rather than tweet buttons and comment boxes on each page, sharing and commenting will be integrated into browsers or OSs. Companies will promote interaction with call outs and reminders, or also integrating the functionality into their site, making it clear what action visitors should take.

Social Media 100

Social Media Media Linkedin Landing Pages 100

Digital B2B Marketing

APRIL 28, 2011

Consider not just where they are, but where you have the opportunity to interact. In targeted B2B marketing, this same approach will work for breaking into individual targeted accounts. Identify where you have the opportunity to engage with these individuals. Blogs and media companies : where is their content widely shared?

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Digital B2B Marketing

JULY 28, 2011

It focuses on direct interaction and ignores the fact it is just one part of a larger communications mix. For TV, the input might be GRPs by target audience and DMA. In the meantime, correlations and interactions between channels can begin to be assessed. If you can't track social, you need to try harder. The Challenge.

Social Media 100

Social Media Media CMO Marketing Mix 100

Digital B2B Marketing

AUGUST 23, 2011

In social media, your interaction and content must focus on your preference segment. Example: Alienware targets gamers. This is your preference segment. Your position may alienate some. That is OK. You are connecting with your audience, not the broader market.

Social Media 100

Social Media Buy Media Pricing 100

Digital B2B Marketing

OCTOBER 17, 2016

When we start incorporating data from beyond just interactions with our own content, we get a little bit broader view, and our marketing can be measurably improved. Score companies, not individuals. If you are promoting a simple transactional purpose, this may not help you. Involve sales early.

Lead Scoring 100

Lead Scoring Lead Ranking Peer-to-peer Webcast 100