Remove interactive

Anything Goes Marketing

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IBM Allows you to Chat With a Sales Representative

Anything Goes Marketing

What better way then to interact with potential clients then to allow them to speak with you without having to pick up the phone. What better way to get opt-in email addresses? Tags: IBM , online chat , lead generation , blade servers , opt-in email , blat , chog. You can see it here. You go Blue! What do you think?

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Lead generation using white papers

Anything Goes Marketing

Update 11/19/2006: Check out the blog: Marketing Interactions. He has a number of resources that you can have a look at as well. I know that Better Business Blogging has an easy to find sign up for their free white papers. That seems to be successful. This is something that I might experiment with.

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Wake up and Send More Email

Anything Goes Marketing

From conversations that I have with marketers I sometimes sense this feeling of anxiety when I recommend that they should increase the frequency of emails that are sent to their opted-in database. In today’s B2B purchase process, the marketer is no longer in charge. Additional event triggered communication.

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Top 10 List on the Positives of Corporate Blogging:

Anything Goes Marketing

Blogs lead to further awareness about your company, which leads to people hitting your site, opting in to either email or RSS updates and eventually becoming your customer. You need to get into a conversation with them and blogging can help you get things started as it provides an interactive medium. Show me the $$$$!! I know I am.