Remove interactive mobile

Paul Gillin

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Slides and Video Cover What You Need to Know About Search

Paul Gillin

Thanks to Mike Moran , HubSpot and McDougall Interactive for permitting me to steal from them. Mobilize Your SEO: Making the Most Out of the Mobile Search Opportunity. If you’re already a guru, skip it and head to more advanced sites like Search Engine Land , SEOmoz , TopRank or Biznology. Related articles.

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Surveys Show ‘Social Business’ Concept Gaining Traction

Paul Gillin

It’s also worth noting that 81 percent of respondents use face-to-face interactions to connect with customers or prospects, underlining the fact that Facebook has its limits. Only 40% are taking the time to understand and evaluate the impact of consumer-generated reviews, blogs and peer rankings on their brands.

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ComScore Data Illustrates But Also Obfuscates

Paul Gillin

For one thing, ComScore doesn’t measure mobile traffic, a fact that disproportionately penalizes Twitter. Most people interact with the service through third-party clients and services that use the Twitter APIs. The low number for Twitter is so misleading that it should be asterisked.

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Live Blog: Lotusphere 2012 Opening Session

Paul Gillin

New mobile systems management features enable organizations to do a partial data wipe on a mobile device in order to maintain enterprise security without erasing user data. ” Getting health care providers to interact social is a big challenge. The beta of the suite is available now. Data doesn’t flow easily.

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How to Calculate Social Marketing ROI

Paul Gillin

In order to do ROI right, you need to track every customer contact, not just interactions with the sales force. Web analytics today deliver unprecedented insight about online interactions. If you can’t establish effective baseline expectations, then your forecasts are little more than educated guesses.

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