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5 Uses of B2B Marketing Beyond Lead Generation

KoMarketing Associates

Services like HARO (Help a Reporter Out) or a PR firm can help brands get quoted in industry or news publications about relevant topics. Writing external content is a good way to establish credibility as well, as long as it’s done with the intent to help and education the audience, not to simply get a link or a writer’s name out there.

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Personal Knowledge Management - Pollard

Buzz Marketing for Technology

Personal Knowledge Management (PKM) -- an Update. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. Personal Content Management +. MADE IN CANADA.

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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

The RSS feed is: [link]. As Brooks describes it, they have a cross-disciplinary , three-pronged approach: one person from Marketing, two from Communications (including Brooks), and three people from Customer Relations. But Southwest is intent on keeping the blog organic : a true voice of the company. Listen Now .

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Reddit is the 800-pound Gorilla in the room

Biznology

On reason why I don’t ever discuss it when I am discussing social media marketing and PR is because I just can’t get my foot in the door. And this is part of the reason why I believe we in marketing and PR ignore it. None of my pieces have ever resulted in a fire storm.

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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

It’s imperative that you select the most relevant ones that match with your blog’s purpose and intent. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. JG You know that tattoo says Leslie from the person's perspective right? Im Jay Baer.

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Please Help Me Pick a New Look For My Blog

Convince & Convert

Personally I think having the photo on the far right anchors it a bit better, but people seem to be responding well to #3. Intentional? Two is very graphical no personality (you need personality, I don't on my blog where it's not about me but the content). It seems the rest of us are all over the place.

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Open Research: A Framework for Social Analytics

Online Marketing Institute

You can follow any responses to this entry through the RSS 2.0 link] AdamSinger Hi J – I skimmed this in RSS and came here to comment, missed that point was from data (re: tracking). This entry was posted on Friday, August 12th, 2011 at 5:08 am and is filed under Altimeter , Social Media Measurement. Will send you a ping.