5 Uses of B2B Marketing Beyond Lead Generation
KoMarketing Associates
NOVEMBER 8, 2018
Services like HARO (Help a Reporter Out) or a PR firm can help brands get quoted in industry or news publications about relevant topics. Writing external content is a good way to establish credibility as well, as long as it’s done with the intent to help and education the audience, not to simply get a link or a writer’s name out there.
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