B2B Memes

JULY 16, 2013

Content marketing. Susan Getgood raises an important point today on her Marketing Roadmaps blog when she calls attention to the multitude of conflicting definitions for terms like content marketing and native advertising. New Editorial Rules Nod to Content Marketing. Content Marketing native advertising'

Demand 100

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B2B Memes

SEPTEMBER 4, 2012

His aim, I take it, was not to defend dishonest marketing, but to warn us against mob instincts: “All of you pointing your fingers and proclaiming your piety? But we can learn more, and become better people and better writers, by trying to understand the complex intentions and motivations behind those errors.

Ethics 100

Ethics Peer-to-peer Act-On Intent 100

B2B Memes

SEPTEMBER 4, 2012

His aim, I take it, was not to defend dishonest marketing, but to warn us against mob instincts: “All of you pointing your fingers and proclaiming your piety? But we can learn more, and become better people and better writers, by trying to understand the complex intentions and motivations behind those errors.

Ethics 100

Ethics Peer-to-peer Act-On Intent 100

B2B Memes

JULY 3, 2012

” The answer, for me, is similar to what Schaefer says about companies: “social media success is not going to be a function of marketing vision or budget. My proposed test doubtless needs work—please pitch in with suggestions or improvements in the comments below or elsewhere—but its intent is sound. Are you highly digital?

Marketing Proposals 100

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B2B Memes

JUNE 28, 2010

In a comment today on a recent B2B Memes blog post, “ Content Marketing’s PR Problem ,” a reader by the dubious name of Ant Miles raises an interesting point about content marketing and journalism. As Miles notes, journalism is often biased in hidden ways by PR and marketing. Tags: Content Marketing Ethics.

Ethics 100

Ethics Transparency PR Advertising Mediums 100

B2B Memes

APRIL 1, 2010

For B2B companies embracing their new role as publishers, the content marketing community has produced a huge archive of valuable advice. Most of the time, the kind of publishing that content marketers do isn’t very risky. No matter how benign your intent, people will be sensitive to their reputations.

Privacy Policies 100

Privacy Policies Copyright Ethics Content 100

B2B Memes

MARCH 9, 2011

But when I asked him about it over Twitter, he expressed surprise at the change and emphasized that it was not intentional. My first thought was that Schaefer’s switch to summary feeds was part of his monetization plan. I’m glad to know that (although several days later, the feed is still partial-text only).

Social Media 100

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