Zoominfo

JULY 25, 2023

ZoomInfo’s SalesOS platform is the clear leader, supplying GTM teams with over 80 million direct dial contacts, 140 million email addresses, and millions of intent signals across more than 11,000 topics.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Aberdeen

FEBRUARY 1, 2019

B2B Intent Data Applications and Future Predictions. This article on Forbes explores the challenges of collecting B2B purchase intent signals, the ways in which intent data providers synthesize insights from those intent signals, and predicts the future of B2B usage of intent data.

Intent Data 40

Intent Data Forecasting Intent Spending 40

Aberdeen

FEBRUARY 1, 2019

B2B Intent Data Applications and Future Predictions. This article on Forbes explores the challenges of collecting B2B purchase intent signals, the ways in which intent data providers synthesize insights from those intent signals, and predicts the future of B2B usage of intent data.

Intent Data 40

Intent Data Forecasting Intent Spending 40

Digilant

JUNE 27, 2023

Consider how your business correlates to some of these searches and take advantage of Google intent signals to connect with fans actively researching your products. For example, in the lead-up to the Women’s Euros in 2022, search interest for the “sportswear” category was up 35% compared to the year average.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digilant

JUNE 27, 2023

Consider how your business correlates to some of these searches and take advantage of Google intent signals to connect with fans actively researching your products. For example, in the lead-up to the Women’s Euros in 2022, search interest for the “sportswear” category was up 35% compared to the year average.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Aberdeen

JANUARY 22, 2019

This behavioral data is shared with Bombora’s customers in the form of topics researched, rather than URLs visited. Their flagship product is the Company Surge Analytics offering, which identifies when a company’s target prospects are conducting active research on topics related to that company’s services or products. Demandbase.

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

DealSignal

AUGUST 30, 2021

Research suggests that only 30 to 50% of your data is accurate. As important as data hygiene is, it’s a task that gets pushed to the backburner because of pressing deadlines and priorities. Data platforms like DealSignal can find buyers who are demonstrating interest, or “ intent signals ,” that you want to keep tabs on.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

SalesIntel

MAY 13, 2024

How Firmographic Data is Collected Company Websites: Gathering information from company websites, such as About Us pages, product pages, or press releases. Buyer Intent Data Buyer intent data reveals the signals or indicators that potential customers are actively researching or intending to make a purchase.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Madison Logic

JANUARY 13, 2022

According to Gartner, Magic Quadrant reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high and provider differentiation is distinct. and/or its affiliates in the U.S. All rights reserved.

Account Based Marketing 40

Account Based Marketing Gartner Marketing Report Multi-Channel 40

Leadspace

JUNE 21, 2017

Many others may not pay it serious attention at all, not believing that such an “outlandish” technology could ever really apply to them and their very ordinary, yet no less pressing, needs. After all, what possible application could an army of autonomous droids have to a mid-market sized company selling IT solutions?

Marketing AI 70

Marketing AI Lead Ranking Marketing Management Lead Scoring 70

Terminus

OCTOBER 29, 2021

Another option is to interview them for an article or a market research report. Account Research. Account research allows you to qualify accounts that are more likely to have the need for your product, and personalize your outreach. Here are six pillars of account research: #1 ICP interviews. 7 Personal profile research.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

SalesIntel

MAY 25, 2023

Bombora Company Surge® Intent The internet’s a big place. Bombora curates an ecosystem that ignores all of that and focuses only on B2B buying intent signals. These are intent signals like engagement with niche verticals, trade publications, and broader business news sites like Wall Street Journal, Bloomberg, and Forbes.

Intent Data 52

Intent Data Ideal Customer Profiles Paid Content Intent 52

Conductor

JANUARY 21, 2021

We enhanced our keyword and topic research solution, Explorer , with the most diverse data so you can uncover the most powerful opportunities. From social intent signals, to audience demographics, to topic sentiment analysis, to intent from search engines around the globe, Explorer remains the largest and most advanced solution out there.

Lead Scoring 52

Lead Scoring Lead Ranking Enterprise Management Work Management 52

DealSignal

JANUARY 25, 2023

Research suggests that only 30 to 50% of your data is accurate. As important as data hygiene is, it’s a task that gets pushed to the back burner because of pressing deadlines and priorities. Data platforms like DealSignal can find buyers who are demonstrating interest, or “ intent signals ,” that you want to keep tabs on.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Engagio

JANUARY 25, 2017

In fact intent is a more accurate indicator of influence than job titles or departments.”. This can include any behavioral data that indicates the right activity, including: Topics people at this company are researching on 3rd party sites. Yes, you need to look for intent signals. Tom Koletas, Madison Logic. – J.J.

Sales Management 48

Sales Management Account Based Marketing ABM Lead Ranking 48

Full Circle Insights

FEBRUARY 28, 2023

The first martech solution to give B2B marketers the power to measure campaign performance in an ABM funnel framework, Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

Inbox Insight

JANUARY 5, 2023

Gather buyer intelligence – identify: Customer needs – through intent intelligence and data science. Pain points – when you know the most pressing challenges facing your target audiences, you’ll understand how to target them with relevant content that engages and intercepts. Browsing intent.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52

Heinz Marketing

DECEMBER 14, 2020

This week’s show is called “ How B2B Buys Software in 2020 (and Beyond): New Research and Insights Revealed ” with Russ Somers , VP of Marketing at TrustRadius. It’s a deep, deep research piece. We press on and we are glad you’re here. And then maybe give us a little introduction to this research.

Sales Management 131

Sales Management Top of Funnel Work Management Peer-to-peer 131