DealSignal

MARCH 2, 2024

Intent Data Use Cases 1. Multistep campaign: email/phone / social media 5. Intent data for enhanced sales enablement 6. Ad hoc prospecting Conclusion Learn more about Intent Data Use Cases What is Intent Data? Defining your ideal customer profile and optimizing targeting 2. Retargeting and remarketing 3.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

DealSignal

DECEMBER 9, 2022

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks and downloads of resources such as e-Books, whitepapers and case studies. Multistep campaign: Email / Phone / Social media.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

Zoominfo

MAY 5, 2021

Here are three trends to help you segment both efficiently and safely—this year and beyond. Trend #1: Getting Granular. As time passed, segmenting got more sophisticated,” explains Jim Donovan, vice president of emerging markets at ZoomInfo. One of the ways we balance granularity at ZoomInfo is by pure audience size.

Segmentation 246

Segmentation Lead Ranking Marketing Qualified Leads Trends 246

Valasys

APRIL 3, 2023

The various intent data types The organization that collects the initial data defines the intent data type. The three primary kinds of intent data are as follows: Data from first-party intent: This refers to intent data gathered through email campaigns and social media posts, as well as your own website and other online properties.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Zoominfo

MAY 5, 2021

Here are three trends to help you segment both efficiently and safely—this year and beyond. Trend #1: Getting Granular Gone are the days of audience segmentation by “adults ages 25 to 54.” As time passed, segmenting got more sophisticated,” explains Jim Donovan, vice president of emerging markets at ZoomInfo.

Segmentation 130

Segmentation Lead Ranking Marketing Qualified Leads Trends 130

Zoominfo

MAY 21, 2021

Sales and marketing teams armed with these behavioral signals can then prioritize accounts that are spiking on relevant topics over equally qualified accounts that don’t show intent. When used correctly, B2B intent data boosts conversions and sales. Henry Shuck, ZoomInfo CEO, in Forbes How is Buyer Intent Data Collected?

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

Zoominfo

DECEMBER 3, 2021

ZoomInfo’s vast repository of B2B data gives sales teams unprecedented insight into every aspect of a prospect’s operations, from the tech stack they use to intent signals that show when they’re actively looking to invest in products and services.

Top of Funnel 100

Top of Funnel Work Management Multivariate analysis Marketing Management 100

The ABM Agency

APRIL 30, 2023

Create Your Ideal Customer Profile (ICP): Develop a detailed profile of your ideal customer by analyzing existing customer data, industry trends, market research reports like those from Gartner, or other relevant sources. Select Target Accounts: Using your ICP as a guide, identify specific companies that fit this profile.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

The ABM Agency

APRIL 30, 2023

Finally, through a case study focusing on combining ABM and inbound tactics within the B2B SaaS industry, you’ll gain valuable insights into leveraging content creation and social media platforms like LinkedIn for targeted outreach. This may include case studies, whitepapers, or even customized product demonstrations.

Account Based Marketing 52

Account Based Marketing Inbound Marketing Paid Content Enterprise Management 52