Zoominfo

NOVEMBER 17, 2020

As one media scholar once said: “We shape our tools and, thereafter, our tools shape us.” — John Culkin (1967). To better understand the tools that shape us, ZoomInfo ran an analysis of the number of technologies at companies based on employee size. Source: ZoomInfo. Source: ZoomInfo. More employees, fewer tools used.

Enterprise Management 246

Enterprise Management Work Management CMS Development Zoominfo 246

Zoominfo

NOVEMBER 20, 2023

The rapid rise of generative AI has become the most captivating trend in the tech industry today. I’ve yet to meet a company who shows up and says ‘Yes, absolutely the data in my CRM is accurate and complete,’” ZoomInfo CEO Henry Schuck says. The results, however, are irrelevant if AI systems are fueled by low-quality data.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Zoominfo

JANUARY 20, 2021

Online shopping has long trended upward year over year — up 3,500% during the last two decades , according to the U.S. Census Bureau — thanks to the pervasiveness of the internet, mobile phones, and social media. In response, eCommerce sites sprouted up in greater numbers in 2020, according to ZoomInfo’s data. Source: ZoomInfo.

Zoominfo 246

Zoominfo eCommerce Loyalty Paid Search Agency 246

Zoominfo

MARCH 20, 2018

It’s 2018– by now, social media has infiltrated every aspect of our lives; whether we’re documenting our commute via Facebook live, sharing our latest culinary find with our Instagram followers or simply keeping up with the latest headlines on Twitter, there is hardly a time when we aren’t connected to a social platform – even at work.

Social Media 164

Social Media Media Zoominfo Guidelines 164

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing. We haven’t been shy about touting the benefits of social media in B2B sales and marketing. When it comes to social media, we say: less is more.

Social Media 147

Social Media Social Marketing B2B Marketing Media 147

Zoominfo

AUGUST 14, 2018

Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 However, 14% of B2B companies still refuse to participate in social media initiatives. When asked why many cited the difficulties associated with measuring the ROI of their social media efforts ( source ).

Social Media 133

Social Media ROI Media Marketing Analytics Tools 133

Zoominfo

JUNE 10, 2022

Inside the ZoomInfo platform, we carefully curate actionable insights sourced through web crawlers, automated surveys, and our in-house research team. ZoomInfo builds these valuable data points, which we call Scoops, to help you hit your number. This continues the trend of major corporations cutting ties with Russia.

Zoominfo 130

Zoominfo Advertising Agencies Amazon Work Management 130

Zoominfo

NOVEMBER 29, 2023

Brand advocates are people who already use your product or services and voice their love of your product on social media channels to help grow new customers. “These days, communities are the heart of B2B brands,” says Krystal Wu, senior manager of community and content at ZoomInfo.

Buy 130

Buy Generation Peer-to-peer B2B 130

Zoominfo

JUNE 11, 2021

Above all, sales reps should master how to convey the value of their product and expected outcomes instead of waiting for a return to business travel and fancy dinners, said Will Frattini, director of new business sales at ZoomInfo. “I Check out this cold-calling poll on ZoomInfo’s Twitter page. I think COVID has humanized people.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Above all, sales reps should master how to convey the value of their product and expected outcomes instead of waiting for a return to business travel and fancy dinners, said Will Frattini, director of new business sales at ZoomInfo. “I Cold calling has become even more effective.” — Zach Stoia, account executive, ZoomInfo.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Martech

FEBRUARY 8, 2024

And now, here are this week’s releases: ZoomInfo’s ZoomInfo Copilot is an AI-powered solution that unifies a company’s go-to-market data, including CRM data and ZoomInfo’s data. Solvacy’s new social media management platform uses artificial intelligence to streamline digital marketing.

Marketing AI 80

Marketing AI Allocation Zoominfo ROAS 80

Zoominfo

SEPTEMBER 23, 2020

Accurate Data Intelligence : Data is incredibly important when it comes to identifying market trends and understanding pricing and distribution models of your product. Is ZoomInfo an integral part of your GTM strategy? pic.twitter.com/eJJLHYV1jY — ZoomInfo (@ZoomInfo) November 1, 2019. We want to hear your story.

Marketing Analytics Tools 189

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 189

Zoominfo

AUGUST 10, 2021

Job seekers leveraging social media isn’t a new phenomenon. Unlike resumes found on other social media platforms, TikTok resumes are entirely in video format. Relevant for specific positions: TikTok resumes are especially useful for assessing a candidate who is applying for a public-facing, content creation, or digital media position.

Zoominfo 130

Zoominfo Acquisitions Social Media Linkedin 130

Zoominfo

AUGUST 10, 2021

Job seekers leveraging social media isn’t a new phenomenon. Unlike resumes found on other social media platforms, TikTok resumes are entirely in video format. What’s interesting about this new trend is both the job seekers’ initiative in posting video resumes and the platform’s response. And it’s working.

Zoominfo 130

Zoominfo Acquisitions Social Media Linkedin 130

Zoominfo

JUNE 28, 2023

At ZoomInfo, we think of go-to-market as encompassing the entire revenue-generating lifecycle: a cohesive motion that targets ideal customers through aligned sales and marketing strategies, built with high-quality data, seamless outreach and engagement, and scalable automation and orchestration. What is a Go-to-Market Strategy?

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Zoominfo

MAY 23, 2019

On the ZoomInfo blog we often discuss the use of data in sales, marketing, and recruiting. Look at customer and industry buying trends. Take a look at this data and identify important trends and habits that might be newsworthy. They are then able to put together a graphic to pitch to media outlets. Conduct a survey.

PR 188

PR Paid Search Agency Zoominfo Marketing & Strategy 188

Zoominfo

JUNE 13, 2018

Social media has completely transformed the way people interact with each other—including the way sales professionals interact with customers and prospects. Social selling is one of the hottest trends in the business world, yet many sales professionals remain skeptical of its effectiveness. Click to Tweet! Click to Tweet!

Peer-to-peer 244

Peer-to-peer Zoominfo Multi-Channel Cold Calling 244

Zoominfo

SEPTEMBER 7, 2021

It’s a beast,” says Derek Smith, chief strategy officer at ZoomInfo. “It Big Data’s Big Wave Many companies wanted to jump on the initial big data train because, after all, having more data about customers or trends sounded like a competitive edge. Scoops , a feature in the ZoomInfo platform, offers a good example of small data.

Intent Signal 130

Intent Signal Zoominfo Buyer Intent Gartner 130

Customer Experience Matrix

DECEMBER 13, 2020

Media Everyone knows the pandemic accelerated the shift towards online media that was already under way. As with digital advertising, the pandemic has accelerated an existing trend, achieving in months digital transformations that would otherwise have taken years. artificial intelligence will become (even more) ubiquitous. (A

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

SalesIntel

APRIL 19, 2024

Datanyze Datanyze specializes in technographic data enrichment, offering insights into companies’ technology stacks, usage trends, and key decision-makers. Key features: Reveals a company’s technology stack, usage trends, and competitor analysis. Key features: Offers data from public records, social media, and internal sources.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Zoominfo

JUNE 6, 2022

Professionals have always sought counsel and guidance when evaluating potential employers, tapping into current and past employees, company news, and salary trends. This is typically done via job sites, professional social media networks, and employer review platforms such as Comparably.

Process 130

Process Brand Identity Branding Zoominfo 130

Zoominfo

SEPTEMBER 14, 2020

Some called it “a social media trend that did nothing to provide real traction ,” while others argued that it was drowning out black voices instead of amplifying them. When it comes to activism on social media, raising questions about the intentionality, sincerity, and impact of each act of support is an integral part of the process.

Zoominfo 162

Zoominfo Paid Search Agency Intent Advertising Mediums 162

Zoominfo

MARCH 19, 2018

Social selling is more than just a hot trend, it’s an essential part of the modern sales process. Consider these statistics ( source ): 78% of salespeople using social media outperform their peers. This will help you locate important prospects and influencers, and then engage with them through social media. ZoomInfo ReachOut.

Tools 227

Tools Lead Scoring Lead Ranking Zoominfo 227

Zoominfo

APRIL 23, 2019

In order to determine what your niche is, take a look at your existing data to see key trends of your top performing clients. Be active on social media. Due to the stringent compliance requirements for financial advisors, many choose to opt out of creating any social media accounts for their business. What patterns do you see?

Marketing Management 145

Marketing Management Zoominfo Buyer Personas Case Studies 145

Zoominfo

JULY 13, 2020

Learn how: [link] — ZoomInfo (@ZoomInfo) July 29, 2014. Customer data can come from a range of sources including: Website analytics Social listening tools Digital surveys Social media Contact databases. What's the best way to send the right #targetedmessages to your leads? Identify buyer personas!

Ad Building 213

Ad Building Buyer Personas Zoominfo Paid Search Agency 213

Zoominfo

JANUARY 15, 2019

This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. So, whether you’re a new reader looking for new sales content or a ZoomInfo regular, today’s blog post is for you. Social selling is more than just a hot trend, it’s an essential part of the modern sales process.

Peer-to-peer 185

Peer-to-peer Cold Calling Zoominfo B2B Sales 185

Marketing Insider Group

JULY 10, 2023

Shop around between companies like DealSignal, Cognism, and ZoomInfo to see who can score you a bargain. Use these to determine your market position and track trends. Mailchimp and HubSpot are good choices for email, while Sprout Social and Brand24 are great for social media automation.

Budget Programs 237

Budget Programs Marketing Automation Services CMS Development Marketing Budget 237

Zoominfo

JULY 24, 2019

As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. ZoomInfo MarketingOS Finally, ABM with data you can trust. More than 80% of leads generated through social media come from LinkedIn ( source ). Ready to learn more? Keep reading.

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Zoominfo

JUNE 12, 2019

Jeb carries his sales wisdom over to all his social media channels and spreads his expertise to the masses. That being said, it’s no wonder how she has amassed such a devoted social media following. Aside from the obvious sales insight and best practices, Trish injects humor and wit into her social media content.

B2B Sales 188

B2B Sales B2B B2B Thought Leadership Zoominfo 188

Zoominfo

OCTOBER 23, 2019

AI Trends by Sector. 72% of businesses in the technology, media, and telecommunications industry expect AI to have a significant impact on product offerings in the next five years ( source ). 63% of B2B marketers are interested in using AI to identify trends ( source ). Artificial Intelligence and Marketing.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Zoominfo

FEBRUARY 1, 2018

As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. By spending as little as six hours per week, 66% of marketers see lead generation benefits with social media ( source ). How to Use Social Media for B2B Lead Generation. Keep reading.

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Zoominfo

FEBRUARY 25, 2021

Is there an industry trend affecting their business — one that your product can help them overcome? Get the Word out on Social Media. Tap into B2B social media to get more people to your webinar. However, your buyers want to know how you can help them solve a business problem. Define Your Offer.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Zoominfo

SEPTEMBER 1, 2019

This is a troubling trend, considering the fact that trust is the foundation of customer loyalty. A depiction of ZoomInfo Chat , which can provide personalized messages to website visitors. Establish a Social Media Support Protocol. Make sure your social media protocol is as thorough as possible. But times have changed.

Loyalty 130

Loyalty Ad Building Zoominfo Budget Programs 130

Zoominfo

AUGUST 6, 2019

Social media has taken the world by storm. Social media has changed the game; it’s no longer a one-way street; your customers and prospects can now share their opinions, have a conversation with you, and interact with your brand like never before. Check it out: Increase your B2Bs Social Media Engagement.

Marketing Attribution 154

Marketing Attribution Enterprise Management B2B Marketing Marketing & Strategy 154

Zoominfo

FEBRUARY 20, 2018

Not only can AI uncover important content trends, but it can also independently gather the resources you need to create more content. Think topic analysis, trending subject matter, user-generated content, influencer marketing, and more. AI can analyze your existing customer base and identify important trends and commonalities.

Marketing AI 272

Marketing AI Marketing Websites Zoominfo Lead Ranking 272

Zoominfo

FEBRUARY 22, 2021

Social media has become a bullhorn for top sales influencers, and these easy-to-use (not to mention, free) platforms are something you should absolutely be active on in order to stay current in your sales strategy and become a sales influencer yourself. Kyle Porter. Let’s face it: Salespeople need all of the pep talks they can get.

Social Media 205

Social Media Cold Calling B2B Thought Leadership Media 205

Zoominfo

MAY 22, 2020

“The establishment of a forward-thinking, business-focused data privacy and compliance team that can enable and support your sales team will only become more important as the privacy landscape continues its rapid global expansion ,” wrote Taylor Dronen, director of data practices and data protection officer at ZoomInfo. Digital behavior?—such

Privacy 195

Privacy Marketing Analytics Tools Privacy Policies Zoominfo 195