Adobe Experience Cloud Blog

JUNE 9, 2017

Now, savvy marketers are turning to intent data to listen to their target audience. What is Intent Data? Intent data is time-based, information collected about a person’s activities which tell you the topics they are showing interest in or researching. How do I use intent data in practice?

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Strategic-IC

JUNE 28, 2019

Intent data enables the pinpoint clarity needed to resonate with accounts and prospects in market for your solutions. But how is intent data collected? But just like footprints in the snow, not all intent data is the same. Related: Different Types of Intent Data. Footprints in the Snow.

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DealSignal

AUGUST 26, 2020

Intent-based Inbound Lead Enrichment delivers the rich data and insights teams need to quickly and accurately segment, score, route, and prioritize inbound leads and deeply personalize their engagement with interested buyers—without wasting time on manual research. Levy, Principal of GZ Consulting.

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Ideal Customer Profiles Intent Lead Scoring Lead Ranking 52

QuanticMind

NOVEMBER 13, 2018

And one of the most important types of data for driving sales and marketing insights is intent data. . According to DemandGen’s 2018 State of B2B Intent Data Report, 35 percent of B2B companies say they plan to start using intent data insights within the next 12 months. What is Intent Data?

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NetLine

DECEMBER 20, 2022

They’re not a lead volume driver. In terms of lead volume, the best content format over the past six years (if not longer) on the NetLine platform has been eBooks. Live Webinar Registrations Are an Intent-Rich Signal . Webinar registrations, however, represent the most significant purchase intent signal. .

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Webinar Metrics Top of Funnel Peer-to-peer Intent Data 52

PureB2B

JANUARY 28, 2020

What is the value of a lead if it cannot be converted into a sale? In the past, a “lead” was defined as someone willing to pay for something you have. But in today’s highly digitized world, competition is fierce, and leads are practically a dime a dozen. It is no longer about getting a lead, it’s about getting the right lead.

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Valasys

JANUARY 23, 2020

Lead generation forms the bedrock of a highly successful B2B sales strategy. To develop an impregnable B2B sales strategy, marketers need to get more qualified leads, which helps maintain a healthy sales pipeline. Before the marketers can opt for a data-driven approach to scale-up sales, they need to get quality leads.

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PureB2B

JANUARY 28, 2020

What is the value of a lead if it cannot be converted into a sale? In the past, a “lead” was defined as someone willing to pay for something you have. But in today’s highly digitized world, competition is fierce, and leads are practically a dime a dozen. It is no longer about getting a lead, it’s about getting the right lead.

Lead Ranking 62

Lead Ranking Top of Funnel Marketing Qualified Leads Relevance 62

DealSignal

JUNE 26, 2019

DealSignal Introduces Intent-based Inbound Lead Enrichment. Intent-based Inbound Lead Enrichment delivers the rich data and insights teams need to quickly and accurately segment, score, route, and prioritize inbound leads and deeply personalize their engagement with interested buyers—without wasting time on manual research.

Ideal Customer Profiles 40

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 40

PureB2B

MAY 13, 2022

Functionally speaking, data analytics involves scrubbing and transforming data to uncover insights and trends that allow organizations to innovate and, ultimately, succeed. For example, BI may reveal that an organization needs to focus more resources on lead nurturing. Data Intelligence for Enhanced Lead Generation.

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NetLine

JULY 17, 2023

As B2B marketing becomes more complex, high-quality, buyer-level, and validated intent data is necessary to drive success. But as B2B marketers start using intent data, what do they need to get the most out of it? So, with that in mind, what skills and competencies do marketers need to get the most out of intent data?

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Intent Data Intent Lead Ranking B2B Marketing 52

Aberdeen

AUGUST 26, 2019

Here are a few Salesforce mistakes that could cause you to lose opportunities (and how to fix them with intent data ). Mistake #1: Assuming Every Lead Is Ready to Convert. You have a lead nurturing process for a reason. Mistake #2: Thinking Web-to-Lead Forms Are Enough.

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Intent Signal Account Based Marketing Lead Scoring Lead Ranking 40

Valasys

FEBRUARY 4, 2020

In an era of the Internet of everything & Intent data , the marketers have are constantly scaling the level of personalization delivered to their audiences, aiming to reach an acme. Converting prospects to leads & leads to sales is the ultimate aim for the marketers & for that using the right data-points is imperative.

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Marketing AI Lead Ranking Lead Scoring Personalization 59

Valasys

OCTOBER 11, 2019

Furthermore, the purchase intent dwindles significantly when a second decision-maker is involved in the buying process. The research also implies that when the group of decision-makers increases from 5 to 6 the likelihood of purchase can be as low as a dismal probability of just 30%. people on an average. Better Close Rate : .

B2B Sales 40

B2B Sales B2B Marketing Enterprise Management Ideal Customer Profiles 40

PureB2B

JANUARY 3, 2022

It’s no secret lead generation is one of the key challenges all marketers face. While the concept of collecting and delivering authentic and qualified sales leads isn't new, the different ways marketers can increase the number of leads that eventually convert into sales has certainly evolved. Recent studies help tell the story.

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Inbox Insight

NOVEMBER 23, 2022

What is B2B lead generation? Lead generation isn’t just about generating leads; it’s about generating quality leads – an essential activity for B2B marketing and sales teams. It’s the process of identifying the ideal customers for your product or service, then attracting them to make a purchase.

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Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 97

Inbox Insight

JANUARY 5, 2023

It’s designed to generate leads, sell your solution and promote trust in your brand – presenting it as a thought leader and fostering brand loyalty. Possibly the biggest misconception when it comes to demand generation is that it’s lead generation. Demand gen vs lead gen. expand reach to new markets.

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