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Report: 54% of Marketers Now Use Three or Four Different Channels for Campaigns

KoMarketing Associates

InsideView released its “Unlocking Revenue Performance in the New Normal” eBook, and 53% of marketers and sales professionals believe that insights into B2B customers will become clearer over the next year by shifting the focus to data integrity. The Need for More Accurate Marketing Data.

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Report: Marketing and Sales Professionals to Team Up, Clean Up Data

KoMarketing Associates

InsideView recently published its “Unlocking Revenue Performance in the New Normal” eBook, and research suggested that most marketing and sales professionals (54%) believe that marketing and sales operations will merge into one revenue operations team within the next year.

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What the World Would Be Like If B2B Marketing Didn’t Exist?

KoMarketing Associates

After all, InsideView found that LinkedIn generates more leads for B2B companies than Facebook, Twitter or blogs individually. As a B2B marketer, it is important to ask yourself how your “world” would be if you didn’t allow the same old marketing tactics to rule your entire strategy. Final Thoughts.

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How to Increase Open Rates and Better Engage Prospects

Vidyard

We live by the 3 x 3 rule: find three relevant pieces of information in less than three minutes. Great resources for this are LinkedIn, InsideView, and Google Alerts. Was your prospect recently promoted? Did the company launch a new product? Has the company just finished a really strong Q1?

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From Account Profiles to Account Based Marketing and Sales Success

Engagio

You’ll likely discover that your accounts follow the Pareto rule — approximately 80 percent of your sales and profits come from 20 percent of your customers. Buy lists, use online tools such as InsideView , Data.com Connect or ZoomInfo and tap into LinkedIn or other social channels to find the people who are involved in the purchase decision.

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Marketo’s Demographic Lead Scoring – Some Less Frequently Used Scores

Adobe Experience Cloud Blog

We have similar rules for last names, but don’t take points off if the last name is Ng (since it’s a valid last name that does not contain a consonant). We give extra points for leads we can match with external databases, like data.com or InsideView. .; JR; J.R.; TJ; DJ; D.J.; Those that aren’t going to buy.

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What the CEO Needs from Marketing

Adobe Experience Cloud Blog

This week I listened to Umberto Milletti and Phil Fernandez, CEOs from Insideview and Marketo, give presentations about their expectations of Marketing. Although these rules left out a lot of things marketers think about, like brand and customer satisfaction, as a marketer, I think that these areas are important.