KoMarketing Associates

SEPTEMBER 17, 2020

The Need for More Accurate Marketing Data. Data hygiene has not always been a top priority for marketers, but previous research shows that it will become more of a focus in the coming months. About 41% of respondents said that they currently perform manual data maintenance based on governance rules.

Data Hygiene 169

Data Hygiene Marketing Report Advertising Channels InsideView 169

ClickZ

JUNE 20, 2019

As a leader in the marketing automation space, it has a robust platform complete with social media integration and management, search engine marketing, CRM, and a host of automation tools that require little to no manual intervention. Cost: Plans begin at $1,000 per month. Epsilon.

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Marketing Management Email Marketing 101

Hubspot

OCTOBER 27, 2011

"Inbound" Lead Qualification: commonly called "market response reps," they qualify marketing leads coming inbound through the website or 800-number. The sources of these leads are marketing programs, search engine marketing, or organic word-of-mouth. I use the 80/20 rule of thumb.

Sales Qualified Leads 28

Sales Qualified Leads Lead Qualification Salesforce.com InsideView 28