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10 Best Account-Based Selling Tools

SalesIntel

You’ll need the right account-based selling tools if you want to see results. . Here are the 10 best account-based selling tools to up your sales game. Hubspot is an inbound marketing and sales platform that assists businesses in changing the way they communicate with accounts to maximize interested and engaged prospects.

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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

Summary: marketing vendors offer several types of social media applications. But none truly automates social media management, which is what's ultimately needed. This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content.

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Exciting new tools for B2B prospecting

Biznology

Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns. Like this post?

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LeadSpace Offers A No-Memory Approach to B2B Lead Scoring

Customer Experience Matrix

My discussion last week of Infer , Mintigo , and Lattice Engines raised the question of what other B2B data vendors might be considered Customer Data Platforms. This group includes InsideView , OneSource , SalesLoft and LeadSpace. Of course, every vendor argues it does this better than anyone else. Here’s what I found.

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7 Ways to Find Contacts for Your Target Accounts in ABM

Engagio

Consider many sources of contact data, including: Your existing data – currently living in your CRM, Marketing Automation, or ERP systems. Desk research – manually scraping or compiling contacts from sources such as LinkedIn, media or event websites, industry forums, and social media channels. InsideView.

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How to Research Target Accounts in ABM

Engagio

This will often by led by the SDR team, unless company has a dedicated Account Based Marketing function. Tier 3 – SDRs are the primary owners of the research, with help from Marketing and various tools. There are also dozens of useful tools to help with this, including but not limited to: Mattermark. InsideView.

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B2B Marketing: Do you know how much your CEO really invests in demand generation?

markempa

Despite all the newfangled marketing automation tools, most CEOs increase the funding for demand generation by authorizing the expansion of the sales organization. They leverage LinkedIn and InsideView. But what about sales prospecting? You shouldn’t be. The percent of the sales budget spent on demand generation.