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Cintell

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The Right Customer at the Right time

Cintell

This has become a whole lot easier in the digital age with access to big data to inform us and provide guiding insights across a customer’s journey. A tremendous amount of data is available to analyze through social networking channels that can continually educate and inform you about your buyers. Finding the right place.

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Cintell Partners with the Customer Intelligence Institute to Help Companies Better Understand Their Customers

Cintell

The Cintell, Customer Intelligence Institute partnership will focus on targeting buyer persona strategies to increase sales and improve marketing driven campaigns. We want to empower customers with buyer intelligence to inform sales and marketing activities and build more satisfying and profitable customer relationships.”.

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How to create Buyer Personas at every budget

Cintell

When targeting cold leads, customer engagement is six times higher for companies with persona-based content (Demand Gen Report). We believe there’s a spectrum of persona work and that there’s a way to get meaningful, useful information at any budget. Email open rates are five times higher for companies using personas (Forrester).

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Should your B2B Marketing Plan Include Company Personas?

Cintell

A wide variety of data types and insight are now being used to develop buyer personas that give us an understanding of the people within the companies we are targeting. Developing company personas means understanding companies in our target market beyond superficial attributes like headcount, revenue size, or location.

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29 Ways to Use Your Personas

Cintell

Additionally, they leveraged them for sales training and demand generation to inform campaign decisions. Tag contacts to persona and segment your database to improve targeting and lead gen campaign results. Leverage personas to understand the appropriate buying committee at target accounts for account based marketing.

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How Marketers Use Data to Develop Personas

Cintell

The study found that a marketer’s database is used for a variety of critical functions, including developing target buyer personas and identifying intended audiences for programmatic ad buying. 58% of companies also utilize this information to model best customers and identify best audience segments. Source: NetProspex.

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Cintell and Salutary Data announce a partnership that brings customer intelligence and B2B data together to deliver high quality leads

Cintell

Salutary Data has a multidimensional approach that produces high quality business contacts and contact information that serves the ever changing sales & marketing data needs. All B2B data is not created equal.