Paul Gillin

JANUARY 26, 2016

The authors identified three powerful trends driving B2B marketing right now: –Changing buyer expectations fueled by the availability of rich information and ease of access and purchase; –Pressure to demonstrate ROI as marketers learn to do more with less; and.

Peer-to-peer 50

Peer-to-peer B2B Marketing Trends Sales Qualified Leads 50

Paul Gillin

AUGUST 30, 2013

I was asked to prepare some background information on the importance of delivering a positive customer experience, and I thought I would share some of the research with you. How much does the market reward companies that deliver excellent customer experience? rating on a 1-to-10 scale (see chart below).

Churn Rate 50

Churn Rate Social Networks Gartner Network Marketing 50

Paul Gillin

DECEMBER 18, 2011

With SocialVest, you can make purchases at your favorite stores - like Target, Walmart, Bloomingdales, and more – and a percentage of all your purchases will go to a charity of your choice. SocialVest is an online retail platform that allows customers to buy and give at the same time. GiftaStranger.net. Wantful.com. HipMunk.com.

Skype 50

Skype Television marketing Amazon User-Generated Content 50

Paul Gillin

OCTOBER 19, 2011

“‘Excite, Educate, Motivate’ has replaced ‘Awareness, Trial, Purchase,’” Brody says. E-mail and news feeds can be used to deliver an ongoing stream of information that reminds people of who you are. Remember, this isn’t direct mail, and your cost of trying something new is basically zero.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

JANUARY 20, 2011

The bigger the purchase, the more people are usually involved. These people typically come from many different areas of the organization, and each has different information needs. Intense need for information. A B2B decision usually requires information from a lot of sources about a lot of topics.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50