Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Watch the recording here, or read the recap below: What privacy changes are happening?

Webinar Metrics 102

Webinar Metrics Privacy Protection Analytics Privacy 102

Vision6

AUGUST 23, 2021

FOR MORE PERSONALISATION TIPS, Read our blog: 4 Tips to Improve Your Email Marketing With Personalisation. . Subscriber data is your greatest asset, so you need to make sure you’re capturing the right information from the very beginning. You need to make sure that you gather this information when they sign up.

Marketing Automation Services 105

Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

Scoop.it

JANUARY 24, 2023

Let’s see actionable tips to keep up with the upcoming new trends. Some brands will even consider adding SMS, in-app, push notifications, and channels like WhatsApp. It can surface hard-to-find information that can be used to create more meaningful email campaigns. So, how will you formulate the email strategy in 2023?

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Planning ROI Paid Search Agency Marketing & Strategy 82

Litmus

FEBRUARY 7, 2023

We’ll also see email marketers asked to flex outside of email into social, SMS, and other forms of engagement. In a post-Mail Privacy Protection (MPP) world , we’re looking for new ways to measure engagement and know whether our content is connecting with our subscribers. There’s still a supply and demand issue.

Email Marketing 88

Email Marketing Design Trends Work Management 88

Litmus

JULY 6, 2021

Apple Mail Privacy changes will create a blind spot in these areas, and as a result, it’s time to get out of spreadsheets and put these modern technologies into practice today. For more actions to do right now, read 5 Tips to Prepare Your Email Program for Mail Privacy Protection (and Still Be Successful).

Marketing AI 87

Marketing AI Privacy Protection Privacy SMS 87

Litmus

DECEMBER 13, 2021

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. Consider removing Personally Identifiable Information (PII).

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Privacy Opt-out Contingency Planning Opt-in 102

Outgrow

JUNE 15, 2022

Greater Focus on Privacy. The announcement of Apple’s Apple’s MPP (Mail Privacy Protection) heightened awareness about the privacy concerns of email users across the globe. Other modes, such as SMS marketing, are slowly but surely starting to make their presence felt in the market. Here’s how it looks.

Email Marketing 98

Email Marketing Trends Outgrow Budget Programs 98