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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Create my targeting settings and also come up with at least 5 copy ideas targeting entrepreneurs who may be interested in P2P loans. Social media listening strategy provides a goldmine of data for you to create a better-informed advertising strategy.

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Let's talk ABM: 6 ways to build buyer experiences with ABM

Strategic-IC

Informed by your Ideal Customer Profile, guided by your first- and third-party data, they’re the hub from which to roll out creative strategies and messaging tactics. So there's so many people who are doing all the research online now. Every experience is P2P Contrary to popular belief, B2B doesn’t have to be boring.

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7 Key Issues To Avoid When Creating Your Buyer Personas

Lead Forensics

As a B2B , you need to fully understand your target audience , from their likes and dislikes, to what drives their decision making and where they go for information. As you get more and more information back from the market, use it to inform your understanding of your target audience. Humanize your conten t.

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There’s a new B2B mandate

Canadian Marketing Association

To validate what’s happening on the ground at Canadian B2B organizations , CMA sought out a trio of B2B experts, each offering a unique vantage point but agreeing on the same theme: There’s a new mandate for B2B marketers and it’s about connecting person-to-person, or P2P. We can thank digital for this.

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How Your Competitors’ Earned Media Can Power Up Your Content Marketing

ClearVoice

” The second question should be, “How can I use this information in my own marketing efforts?” As a business, a more researched and analytical rebuttal may garner more of the right type of attention. This information is typically available in media databases and on LinkedIn and Twitter.

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MindTickle Embraces Account Engagement and Creates Personalized Stage-Based Experiences with 6sense

6sense

Inform go-to-market strategy. The MindTickle marketing team aligned their priorities across the customer lifecycle by using 6sense to tap into keyword research, to better understand the market’s interest in their solutions and tailor their messaging accordingly. We live in a P2P world. Create personalized content.

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How Can Marketers Benefit from a VPN

Martech Advisor

Though you're not stealing the marketing strategies of your competitors, your research must go unnoticed. While your clients acknowledge that you're obtaining their information for marketing purposes, you must ensure that their valuable data files don't fall into the wrong hands. Learn More: 5 Key Elements of Customer Data Privacy.

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