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Let's talk ABM: 6 ways to build buyer experiences with ABM

Strategic-IC

Informed by your Ideal Customer Profile, guided by your first- and third-party data, they’re the hub from which to roll out creative strategies and messaging tactics. Every experience is P2P Contrary to popular belief, B2B doesn’t have to be boring. It’s no longer B2B or B2C; it’s P2P: People-to-People marketing.

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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Create my targeting settings and also come up with at least 5 copy ideas targeting entrepreneurs who may be interested in P2P loans. Social media listening strategy provides a goldmine of data for you to create a better-informed advertising strategy.

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Contify Deploys News Feed APIs to help Payments and Forex App Drive User Engagement; Delivers Contextual News on Niche and Unique Topics at Scale

Contify

By configuring Contify’s News Feed APIs to deliver targeted and contextual news updates on unique and niche topics such as regulatory technology (RegTech), P2P and co-lending, blockchain, cryptocurrency and more, to each of the app’s thousands of users, the firm saw a dramatic spike in user engagement metrics.

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Social Media Best Practices with Your Oktopost Experts

Oktopost

P2P over B2B. The greatest benefit of social media comes from positioning yourselves as industry thought leaders and sharing content that is both educational and informative, whether your organization produces it or not, is key. And what better way to keep our audience interested than with content?

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6 social media marketers on the future of social messaging

Sprout Social

Petersburg College says, “The interactions between people and brands are way more informal now. The insights you gain from social messaging data can inform other marketing tactics, future campaigns and your product roadmap. “Post-pandemic customers want a real voice at the end of the phone, or via their chat feature.”.

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There’s a new B2B mandate

Canadian Marketing Association

To validate what’s happening on the ground at Canadian B2B organizations , CMA sought out a trio of B2B experts, each offering a unique vantage point but agreeing on the same theme: There’s a new mandate for B2B marketers and it’s about connecting person-to-person, or P2P. We can thank digital for this.

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This is How Blockchain Could Change Digital Marketing Forever

Hubspot

This P2P network that Skycoin miners power, known as Skywire, will be the foundation for messenger protocols, apps, and other common functions of the current internet, with one big exception: All user data will be encrypted and protected. Brave’s dev team is aiming for fewer, but higher quality ads in the ecosystem. Possibility vs. Reality.