B2B Marketing Traction

APRIL 9, 2015

They may include how-to or opinion articles, quotes by thought leaders, personal stories, recipes, and even jokes. What information helps you run your business, your family, your personal life? Can you include a short story about your personal life or something that happened in your career that is funny or meaningful?

Work Management 100

Work Management B2B Marketing B2B Thought Leadership Planning 100

B2B Marketing Traction

JANUARY 4, 2013

It’s designed to allow people like you and me to share information that we like. Share information related to your business, but do include your opinion and your personality. If others like what we share, they share it too, and sometimes something you share “goes viral.” Be strategic yet human.

Social Networks 100

Social Networks Organization Peer-to-peer Curation 100

B2B Marketing Traction

JULY 2, 2014

The headline should be catchy and include a keyword or phrase that helps people who are searching for solutions and information on a specific topic find your post. Reading about the author’s experiences and how they led the author to his or her opinion on a topic is much more interesting that a dry dissertation on a subject.

Opinions 100

Opinions Paid Search Agency Studies Blogger 100

B2B Marketing Traction

JANUARY 30, 2013

LinkedIn has personal profiles and company profiles. So there is no “either or” in my opinion – the more presence you have online the better. Contact New Incite today for information on our social media set-up, training, and outsource (we actually do it for you!)

Social Media 100

Social Media Social Marketing Planning Media 100

B2B Marketing Traction

FEBRUARY 11, 2013

Always give credit to your news and information sources. Do you have a mix of personal opinions and business messages? Be a human person behind the company, don’t hide! Establishing trust online is tricky. Here are four critical factors for building trust and maintaining it with your online marketing. Then do it.

Trust Marketing 100

Trust Marketing Inbound Marketing Ad Building Blogger 100

B2B Marketing Traction

FEBRUARY 19, 2015

She does her own marketing, and recently mentioned that students from a class she teaches keep reaching out to network with her, and she thought a Twitter chat might be a good way to connect and share information. As with all marketing, before jumping in to create a new Twitter chat, it’s important to strategize and plan it first!

Twitter 100

Twitter Web 2.0 Planning Social Media 100

B2B Marketing Traction

MARCH 10, 2010

Just as technology emerged in the movie industry to make 3D movie production more cost-effective, so too has it emerged to provide B2B marketers with a 3 dimensional, not 2 dimensional, platform to provide compelling information about products and services and engage the people who like them. People buy from people they like. Be your brand.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100