ViewPoint
OCTOBER 3, 2017
“Hence the growing popularity of Account-Based Marketing—the marketing approach that treats each account uniquely, addressing specific needs with specific information in a consultative way to help prospects progress toward the right solution for them.”. Lead qualification services and lead nurturing services can help—ask me how.
ViewPoint
MARCH 7, 2018
Highlighted below are the six skills required for active listening, which we have adapted from the Center for Creative Leadership , a top-ranked, global provider of leadership development, for the purpose of training our associates on the skills needed to perform as expert B2B sales lead generation, lead qualification and lead nurture professionals.
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ViewPoint
JULY 24, 2017
How can one company be considered an uncloseable to one lead generation services firm and a success to another? At PointClear, we approach our client’s lead generation, lead qualification and lead nurturing by combining persistence with professionalism. Dean called me to ask for more information for Mike Smith.
ViewPoint
FEBRUARY 23, 2018
Finally, actionable market intelligence reports are created on a planned and spontaneous basis to help clients with positioning, messaging and competitive information. We have the ability to have quality conversations with your senior-level prospects, and the ability to turn them into leads. Let us help you light the fire.
ViewPoint
OCTOBER 9, 2012
VP I was talking to yesterday summed up the “state of the industry” as he sees it: “Well, since we can’t seem to get sales reps to follow-up on leads, we are going to try to tele-sell a $25,000 trial with a money back guarantee. If we turn those trials over to sales instead of leads, maybe then we can get them to do their job”.
ViewPoint
JANUARY 9, 2014
A form completion is a lead. A form completion is an expression of potential interest in what your copy describes that the person will get in exchange for their information. Why marketers refuse to acknowledge this reality is beyond me, but it’s also a reason that salespeople continue to ignore the leads sent to them by marketing.
ViewPoint
APRIL 28, 2015
Lead follow-up involves three components: preparation, communication and execution: 1) Preparation. You have, no doubt, read that prospects are impatient with sales reps that ask a lot of discovery questions (especially if the information can be found with a little research). Review all information provided.
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