Adobe Experience Cloud Blog

MARCH 3, 2011

Send pertinent messages related to where your prospect is in the buying cycle offering them information to help move them from one stage to the next. Too many companies lose business because of lack of timely follow up on leads. But, for effective lead nurturing, marketing and sales must agree on the process of lead qualification.

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Buying Cycle 48

Adobe Experience Cloud Blog

FEBRUARY 7, 2011

Leveraging social channels involves creating unique and informative content for your audience over a long period of time. Creating and distributing quality information is only half the battle. Become a master at using Google and similar tools to find information to inspire your writing and help you put together winning content.

Barriers 48

Barriers Social Media Social Marketing B2B Marketing 48

Adobe Experience Cloud Blog

JANUARY 26, 2011

Today’s demand generation has created a long cycle in online lead nurturing. The influence of social media is a cornerstone to opening the door to new leads and bolstering existing ones. When you provide this information first and foremost, prospects get reinforcement regarding the quality of your products or service.

Linkedin 48

Linkedin Demand Generation Agencies B2B RSS 48

Adobe Experience Cloud Blog

MAY 30, 2010

Website and email analytics give a clear view into whether or not you are providing the information or solutions that customers need. By incorporating A/B testing as a tactic of your B2B marketing strategy, you can maximize conversion rates and get more leads for your money. Recycling leads. Providing sales insight.

B2B Marketing 48

B2B Marketing Marketing Strategy Marketing & Strategy Marketing Management 48

Adobe Experience Cloud Blog

FEBRUARY 15, 2011

Better alignment with marketing : The changes in buyer behavior have altered the sales process, as most buyers are no longer dependent on the company as the sole provider of product/service information. lead generation and qualification can be as specific as triggering specific actions based on sets of criteria. With Sales 2.0,

Top of Funnel 48

Top of Funnel Forecasting Digital Marketing Funnels Sales Qualified Leads 48

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

For example, a few months ago one of my top referring terms was “Power Pack”, because of the deliverability power pack that Marketo sells as part of our solution. At Marketo, I dedicate a large part of my budget to SEO optimization (via Toprank Online Marketing) to make sure we are number one for most of the top terms in our industry.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Adobe Experience Cloud Blog

APRIL 19, 2011

Spread valuable information – One of the ways Twitter adds to an effective B2B marketing campaign is its ability to share your message with a large number of people in a short amount of time. This doesn’t leave room for unessential information or excessive self-promotion.

Twitter 48

Twitter B2B Marketing Tips Planning 48

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Track opportunities and pipeline, manage contact and account information. Use this information accordingly. Marketing Automation. Business Goal. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Conveniently for us B2B marketers, video also conveys more information per minute than any other media platform. According to a Universal McCann study cited by Brightcove , people find product information and research most compelling when delivered in video format. Capture sales leads with longer form video.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

SalesIntel

AUGUST 29, 2023

Extensive company coverage: Database Size: SalesIntel boasts an extensive database containing information on millions of accounts, providing a vast repository of potential leads and prospects. Data on buying intent: Topics Covered: SalesIntel provides information on buying intent across a range of more than 12,000 topics.

Ideal Customer Profiles 40

Ideal Customer Profiles Enterprise Management Marketing Automation Services Zoominfo 40

Adobe Experience Cloud Blog

FEBRUARY 14, 2011

For example, people downloading or viewing demos have a higher probability of becoming a lead. Lead tracking provides a profile with which you can fine-tune your lead nurturing. If you’re not tracking this information, you have no idea if your content is inline with people online. Quality Lead Generation.

Work Management 48

Work Management Marketing Management Lead Management Marketing Automation Services 48

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

Paul has been a featured speaker for AMA, MarketingProfs, Marketing Sherpa, BtoB Magazine, ITSMA, CMO Council, Marketing Operations Management and his articles and research have appeared in CMO Magazine, Information Week, Marketing Sherpa, iMedia, and quoted several times in BtoB Marketing Magazine. I have two pieces of advice here.

Thought Leadership 48

Thought Leadership Buzz BtoB Wiki 48