Biznology

NOVEMBER 27, 2013

(Photo credit: Wikipedia). B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size, and job role/title. Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). Self-identifying keywords used on the company website (ALC).

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Biznology

JANUARY 23, 2013

Photo credit: Wikipedia. The B2B list industry has changed considerably in the last decade, with the proliferation of social networks. LevelEleven provides a cloud-based platform where sales managers can create fresh and compelling sales contests within Salesforce.com. A new direction in B2B lists.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

Biznology

JULY 28, 2015

So, my process is: set up SDL SM2, add all the keywords I have collected through going down a Wikipedia rabbit hole, let it go to parse, search, and churn. The only real reason why I use SM2 at all is because neither GroupHigh nor Inkybee supports bulk upload of search terms, only the bulk upload of URLs.

Research 80

Research Process Long Tail Marketing Blogger 80

Hubspot

AUGUST 31, 2011

Dreamforce is hosted by Salesforce.com, which is an unusually forward-thinking organization that was recently ranked by Forbes as the most innovative company on the planet. If the day-to-day grind is pre-occupying you, then it might be time to step back and observe how companies outside your industry are solving problems.

Inbound Marketing 28

Inbound Marketing Salesforce.com Wikipedia Customer Satisfaction 28

Kapost

JANUARY 6, 2017

A sales leader at Salesforce.com once told me: “We have a policy here called, stay in your lane.” In the example below more than 80% of revenue is coming from just six industries! I would proportionally invest in content for these six industries. Here is a simple chart that looks at revenue and number of customers by industry.

Ideal Customer Profiles 95

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 95

Hubspot

JUNE 19, 2014

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. Examples: Salesforce.com, Google. Marketers look at KPIs to track progress toward marketing goals, and successful marketers constantly evaluate their performance against industry standard metrics.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

LeanData

APRIL 8, 2015

There’s a good background story about it on Wikipedia.). But, there are at least two industry hurdles which need to get smoothed out: Inconsistent definitions. ABM originated in the mid-1990s by large companies as a method to get their sales teams focused on accounts (or group of individuals) rather than marketing to a single person.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40