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What’s New with HubSpot Advertising & a Cookieless Future [2023 Update]

SmartBug Media

The digital marketing landscape is constantly changing, and it can feel like new strategies and tactics arise every few seconds. Just think, for example, about how artificial intelligence has taken the marketing world over by storm. How has marketing data evolved to get us where we are today?

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WordPress SEO Guide: SEO Considerations in Using the WordPress CMS

seo.co

Due to its affordability, functionality and ease of use, WordPress remains the market dominant leader in content management systems (CMS), maintaining a 40%+ market share for all hosted websites on the net. WordPress combines elements of design, content production and, of course, SEO , all under one roof.

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4 Pros and Cons of Migrating from WordPress to the New HubSpot CMS

SmartBug Media

In this article, we’ll look at four pros and four cons of migrating your WordPress website to the new iteration of HubSpot’s content management system, named CMS Hub. Unlike WordPress, which is free and open source, HubSpot is a paid solution for marketing automation and website development.

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What is a customer journey map and how to make your own [examples included]

Sprout Social

Do you know what your customers see and do before they purchase from you? They see your ads, interact with you on social media and explore your website before they buy. All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey. Identify content gaps.

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7 Pivotal Steps to Crafting a First-Party Data Strategy

RebelMouse

A first-party data strategy gathers consumer information to develop a personalized experience that satisfies customer needs and preferences while boosting marketing efforts. Anytime someone lands on your page, engages with a post, makes a purchase, or exits a page, the tracking pixel gathers all this information.

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7 Pivotal Steps to Crafting a First-Party Data Strategy

RebelMouse

A first-party data strategy gathers consumer information to develop a personalized experience that satisfies customer needs and preferences while boosting marketing efforts. Anytime someone lands on your page, engages with a post, makes a purchase, or exits a page, the tracking pixel gathers all this information.

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Wordpress.org vs WordPress.com: What’s the Difference?

Hubspot

This easy-to-use CMS (content management system) software is beginner-friendly, offers a variety of plans, and allows you to quickly create and manage a unique and functional website for your visitors. Need to purchase hosting provider, create a custom domain name, purchase plugins, themes, and all other add-ons.