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The power of metadata: An introduction for DAM users

Martech

For clarity, users can select from a predefined set of terms to assign metadata when uploading content to systems like DAM, MAM or CMS. Hence, get your metadata in order. Ultimately, trust in technology and the data flowing through its pipes will lead to greater participation, increasing information’s value and utility.

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7 Best eCommerce Personalization Software in 2024

Optinmonster

OptinMonster also has transparent and affordable plans for small and medium-sized businesses. Implementing it on an eCommerce website led to a noticeable uptick in average order value , thanks to its relevant product recommendations. which adapts in real-time to user behavior.

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Five ideas for creating personalized targeting without cookies

ClickZ

When emphasizing a cookie-less marketing model, companies should start by building a new level of trust and loyalty with their audiences. Prioritize and communicate transparency. This inverts the personalization approach and eliminates the need for excessive amounts of customer information in order to create a relatable message.

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What General Data Protection Regulation Means For You

Stevens & Tate

Companies will have to be transparent about what data they hold about you and why, and will no longer be able to spam you with unwanted marketing material or share your data with third parties without your knowledge. This is a web-based database that the website calls to, queries and delivers your details when you sign in.

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Video Trends: The Top Five B2B Predictions for 2021

Vidyard

People expect online self-service experiences to discover, learn, and connect. Immediacy and discoverability of information are critical, but so is offering it in modern formats to show-and-tell and to create a level of transparency that audiences now crave. Customers want to get to know you, your product, and your brand.

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Video Trends: The Top Five B2B Predictions for 2021

Vidyard

People expect online self-service experiences to discover, learn, and connect. Immediacy and discoverability of information are critical, but so is offering it in modern formats to show-and-tell and to create a level of transparency that audiences now crave. Customers want to get to know you, your product, and your brand.

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You’re doing a terrible job with search and social

Biznology

Well, late last year he hired a former managing editor from a major city newspaper full-time in order to completely “rewrite” everything in his content empire. Don’t update your server, template, CMS, and site content more often than every decade? You’re sunk. It’s seriously Google’s playbook.