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The latest AI-powered martech tools

Martech

In a refreshing moment of PR humility, the company says it “believes Yext Content is the first headless CMS built on a foundation of AI and knowledge graph technology.” Mobiquity Technologies has enhanced its proprietary ElecTech and ElecAlytics platforms to take better advantage of the company’s AI engines.

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9 Website Marketing Ideas for Manufacturing Companies

Brandpoint

Your website is arguably even more important because you need to provide your audience with all of the information they need to understand your company along with resources that are beneficial to them. Create content that allows your client examples to shine on your website — these are your proof points of a great product/service.

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Cross-reference your competitors’ SWOTs against your company’s own analysis to uncover the whitespace—areas where the market is severely lacking or strengths that only your company brings to the table. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals.

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What's Changed (and What Hasn't): The 2020 Moz Blog Reader Survey Results

Moz

Given the interruptive nature of 2020's events, we won't let that difference discourage us from utilizing surveys in the future. Answers were not required for all questions, so if something did not apply to a respondent, they could leave the answer blank or choose a variety of "no opinion" or "N/A" options.

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8 Ways Marketers Can Leverage Social Media to Meet Business Objectives

Hubspot

The recent customer service pivot to crisis management customer service has shown many businesses that customers value being made aware of issues ahead of time without discovering them on their own. They appreciate transparency, and social media is a great way to make this information public. View this post on Instagram.

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Should You Test That? When to Engage in SEO Split Tests

Moz

You can also utilize this tactic to test out a higher-volume keyword in your metadata. As highlighted in this Whiteboard Friday from Moz, they saw “up to 20-plus-percent drops in organic traffic after updating meta information in titles and so forth to target the more commonly-searched-for variant.”.

SEO 64
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Should You Test That? When to Engage in SEO Split Tests

Moz

You can also utilize this tactic to test out a higher-volume keyword in your metadata. As highlighted in this Whiteboard Friday from Moz, they saw “up to 20-plus-percent drops in organic traffic after updating meta information in titles and so forth to target the more commonly-searched-for variant.”.

SEO 64