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What Were The Most Effective B2B Marketing Tactics of 2015?

KoMarketing Associates

.” — Michael Brenner , CEO of Marketing Insider Group. We introduced a new program this year integrating our upper funnel PR programs with middle and bottom funnel inbound marketing. EFFICIENT WEBSITE MARKETING. REDEFINING THE ROI OF PR. “We

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The B2B Inbound State of Mind: Build the Brand

MLT Creative

Click to see VIDEO "Inbound State of Mind". Inbound marketing presents an incredible opportunity to communicate your brand messages to a broad audience who can become advocates to help share your message. Brand building is a long-term marketing strategy that coincides with a similarly enduring inbound marketing strategy.

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How Manufacturers can Resurrect Product Content from the Dead Zone

Industrial Marketing Today

Use QR codes to link printed content to your Website: Adding a QR (Quick Response) code on printed data sheets, catalogs, business cards, ads in trade publications and tradeshow materials can breathe new life into old content. Go mobile with technical content: Make application notes and technical articles into mobile marketing assets.

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Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

For the answer to that question, I went to the “The 9 Metrics Every Marketer Must Track” webinar by Megan Heuer, Research Director, SiriusDecisions and Craig Rosenberg , Vice President, Products & Services, Tippit. Here are the key takeaways from the webinar: Don’t confuse marketing activity with results.

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Focus on Content in B2B Marketing

Industrial Marketing Today

Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head.

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Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

To find answers to that question, I went to HubSpot’s Lead Generation Marketing Hub and I found an incredible video featuring Holly Allison , vice president of marketing at Vico Software , a successful Boston-area startup that provides construction software to engineers and contractors.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

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