B2B Marketing Directions

SEPTEMBER 13, 2020

Intent data and predictive analytics have been hot topics in B2B marketing circles for the past few years. Simply put, intent data is information collected about the online activities of a person with the goal of using that data to identify or predict purchase intent.

In-market Prospects 92

In-market Prospects Marketing Prospects Marketing Management Ideal Customer Profiles 92

PureB2B

MARCH 31, 2022

Demand generation marketing is a strategy in both passive and outbound marketing that refers to a comprehensive program of initiatives and touchpoints designed to generate awareness of your products or services as a solution to customer pain points. Needless to say, generating leads from IT buyers is hard.

Intent Data 62

Intent Data Demand Generation Agencies Demand Generation Intent 62

Aberdeen

SEPTEMBER 27, 2019

Resolving the issues that drive salespeople to leave your company can improve retention and lead to better business results. In the following three cases, equipping sales reps with intent data can help improve your retention rates. Data that marketing used to qualify a lead suddenly isn’t available when the sales rep starts to engage.

Intent Data 66

Intent Data Intent Purchase Intent Intent Signal 66

Aberdeen

JULY 3, 2019

Using intent data to overcome the following three key brand awareness challenges will make it easier to drive tangible results. Content marketing is one of the main ways to boost brand awareness. This is where intent data can help. And that, in turn, will lead to improved brand awareness. Lack of Content Visibility.

Intent Data 45

Intent Data Intent Brand Identity Branding 45

Aberdeen

JANUARY 16, 2019

And that’s a maxim he applies to personalization throughout marketing and the sales funnel. Even when handed a bunch of “random leads,” he said, a good salesperson succeeds because they ask questions to try to understand the customer and to obtain information that can improve the customer’s journey – by personalizing it.

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

Aberdeen

JANUARY 16, 2019

Even when handed a bunch of “random leads,” a great salesperson succeeds because they try to understand the customer and obtain information that can improve the customer’s journey. And with intent data, you can hyper-personalize the customer experience to unprecedented levels. Hyper-personalization with Buyer Intent Data.

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

PureB2B

JANUARY 3, 2022

Whether it’s a case of bad data , ineffective audience targeting , or improper alignment between sales and marketing teams, ABM programs can hit the skids real quick, ultimately impacting lead generation efforts and marketing budgets moving forward. Ad Delivery Done Right. Precision Targeting. Account-Level Reporting.

Paid Search Agency 62

Paid Search Agency Ideal Customer Profiles Ads Account Based Marketing 62