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3 Ways to Use New HubSpot Custom Objects

SmartBug Media

Out of the box, HubSpot comes with four object types: Contacts, Companies, Deals, and Tickets. HubSpot released custom objects in Q3 2020 as part of its newest set of Enterprise features. There are likely a million different ways custom objects can be used, and here are three ways you can put HubSpot custom objects into practice.

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The Beginner’s Guide to Brand Activation

Zoominfo

According to HubSpot, brand activations are one-off, in-person events, experiences, and interactions that forge lasting emotional connections between a brand and their target audience ( source ). Samples and free trial campaigns. A sample campaign is one of the most tried-and-true forms of brand activation. On-site activation.

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The Beginner’s Guide to Brand Activation

Zoominfo

According to HubSpot, brand activations are one-off, in-person events, experiences, and interactions that forge lasting emotional connections between a brand and their target audience ( source ). Samples and free trial campaigns A sample campaign is one of the most tried-and-true forms of brand activation.

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The B2B marketing ironies of our time

Biznology

Hubspot preaches inbound marketing as a mantra, right? Turns out Hubspot’s own growth as a software company has been driven via cold calling through an inside sales team. Even Hubspot realizes that you can’t get all the B2B business you deserve using inbound marketing alone. I’ve seen actual samples. But guess what?

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Crafting Sales Emails That Deliver: 3 Key Frameworks

ClearVoice

Call to action (CTA) Signature Here’s an example: Image source: HubSpot Why this works: You give a prospect who’s never heard of you a reason to engage with you. It shows you’ve done your homework, which can capture their interest. You’re showcasing your or your company’s expertise and experience. Perhaps they’re busy.

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Marketing Automation for Manufacturing: How to make it Your Firm’s Unfair Advantage

Lake One

Manufacturing is an industry that can often rely heavily on trade shows, in-person meetings, and product catalogs. By definition according to HubSpot , marketing automation is a tactic that allows companies to nurture leads through the buyer’s journey using personalized and valuable content.

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Components of a SaaS Marketing Strategy with a Freemium Model

SmartBug Media

I love free samples at Costco, free Wi-Fi at coffee shops, free cookies at the car dealership, free parking, free customer support, and free upgrades. Example: HubSpot has done this with several features including their CMS. It may even be traditional methods such as trade shows. Content Marketing Strategy. Lucky Orange.