Hubspot

JANUARY 31, 2018

I speak on behalf of HubSpot 50 times a year, and at every engagement I tell my audience they should take the hour they use for cold calls to do something that’s not even in their job description: blogging. Inside sales is simply more efficient and scalable. In the old days, sales cycles were incredibly involved.

Tactics 101

Tactics Cold Calling Work Management Marketing Management 101

Webbiquity

MARCH 9, 2010

If you buy a new Audi, you might use Facebook to show it off to your friends, but if you’re part if a buying team that just acquired a new enterprise software system—eh, not so much so. And as one more bit of anecdotal evidence, I have my Twitter, LinkedIn and Facebook badges all displayed in the left column of this blog.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Hubspot

JANUARY 3, 2012

For example, a visitor to your website's product pages might indicate someone who is further along in the sales cycle and readier to buy, so place CTAs for more middle-of-the-funnel offers like free trails, product demos, or free consultations that speak to the interests of a visitor who is closer to a purchasing decision.

Lead Generation 28

Lead Generation Top of Funnel Generation Lead Scoring 28

Hubspot

MARCH 21, 2013

That's right, the event and trade show industry is the one rollin' in dough. This could be applicable for businesses with both short and long sales cycles, B2B or B2C, with product or service offerings. LinkedIn Events is a great tool for this, as is Twitter if you perform a hashtag or keyword search for the event.

Conference 28

Conference B2B Thought Leadership Trade Show Network Marketing 28

B2B Marketing Zone Posts

JUNE 9, 2010

100 Tips for Trade Show Lead Generation - B2B Lead Generation Blog , May 11, 2010 Lead generation remains the top reason most companies exhibit at events and tradeshows. came across this helpful post by Mike Thimmesch on 100 Trade Show Lead Generation Ideas that’s worth checking out. Twitter (146).

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Online Marketing Institute

JUNE 30, 2009

Twitter, unfortunately is likely to follow if unchecked. One tool that I have blogged about before makes reputation monitoring on Twitter extremely easy. Google Alerts are important for less time sensistive monitoring but so far nothing beats Twitter when it comes to stream of consciousness monitoring.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

Hubspot

AUGUST 6, 2014

Demand generation programs are touch points throughout the conversion optimization and sales cycles.". Source: HubSpot ). Source: HubSpot ). 13) Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. Source: HubSpot ). Source: HubSpot ).

Stats 28

Stats Demand Resources Demand Generation Agencies 28