Biznology

DECEMBER 15, 2021

Merkle’s new study shows clearly that businesses are no longer satisfied with the slow pace of the purchase process. From 28% of decision makers in 2020, 44% in 2021 said “it takes far too long to make a purchase from most of our B2B suppliers.” CMOs who focus on CX next year will surely gain a competitive advantage.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Biznology

NOVEMBER 7, 2018

However, that doesn’t mean businesses should stop engaging with an interested lead just because they didn’t choose to make a purchase. This is especially true of B2B pros who may only make significant purchases once or twice a year.) The Bottom Line. Subtlety is overrated.

Marketing Qualified Leads 142

Marketing Qualified Leads Leads Lead B2B Sales 142

Biznology

MAY 25, 2015

91% of US internet user search every month (source: HubSpot ). source: HubSpot). Over 50% of online buyers purchase products from websites found via search engines. (source: Search Engine Journal). 98% of all business to business relationships are traced back to a search on Google. Source: MarketingSherpa ). source: Optimus ).

Stats 80

Stats SEO Paid Search Agency Click Rate 80

Biznology

MAY 19, 2014

50% of consumers use a combination of search and social media to make purchase decisions (source: Inc ). 46% of consumers who use social media in the purchase pathway are driven to use search to expand their knowledge about their likely purchase (source: GroupM and comScore).

Social Media 80

Social Media SEO Media Youtube 80

Biznology

DECEMBER 22, 2014

47% larger purchases result from nurtured leads than non-nurtured leads (source: The Annuitas Group ). Customers don’t want to deal with salespeople until they are 70% down the path of the buying process (source: HubSpot ). 60% more expensive per lead than other methods (source: HubSpot ).

Cold Calling 80

Cold Calling Peer-to-peer Search Engine Marketing Advertising Benchmark 80

Biznology

AUGUST 20, 2012

47% of people are “somewhat likely” to purchase from a brand that they follow or “Like” 40% of the time people spend on Facebook is spent on “News Feed”–once you like a brand, their update appear on your “News Feed” 80% of US social network users prefer to connect with brands through Facebook.

Social Media 80

Social Media Media Social Networks Wikipedia 80

Biznology

MARCH 29, 2019

HubSpot emphasizes that the strategic use of different content asset types helps marketers guide their visitors through different stages of their buyer journey, towards making a purchase. Finally, to encourage a customer to finalize their purchase, you need to provide them with free trials, live demos, or consultations.

Webinar Metrics 112

Webinar Metrics Ad Building Buyer Personas Marketing & Strategy 112