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How Much Equity Should a CMO Get? You Might Be Surprised

Hubspot

That question came up at a recent Massachusetts Technology Leadership Council event, which was hosted at HubSpot and featured David Skok of Matrix Partners as its main speaker. Full disclosure: Skok''s firm, Matrix Partners , is an investor in HubSpot, and Skok serves on HubSpot''s board of directors.). public relations'

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Examples of Blogs From Every Industry, Purpose, & Readership

Hubspot

Rank on search engines and build authority online so your content and website appear first on the search engine results page, or SERP, when people look up specific terms and keywords. These may include content marketing, public relations, or software for small businesses. HubSpot Marketing Blog.

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(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009

Webbiquity

Are You Blogging or Doing Social Media for SERPs & Links? 10 Ways a Start-Up Can Use Social Media to Market Itself by HubSpot’s Inbound Internet Marketing Blog. Social Media and Public Relations. Social Media Marketing Strategy, Tactics and Best Practices. Michael Brito. by SEM ClubHouse. Liana “Li” Evans.

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How a Tiny Finance Startup Dethroned Fortune 500 Giants in Google Search

Hubspot

For Nerdwallet, creating a high volume of great content over the past seven years was only possible if they were sure the content they produced would eventually rank at the top of SERPs. Links from: fool.com, mic.com, usatoday.com, bangordailynews.com, dozens of industry publications.

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When Press Releases Do (and Don't) Help Your Marketing

Hubspot

When a marketer sets out to create a public relations strategy, the first move is often to get started publishing press releases. As a marketer, it's important to know when press releases will benefit your public relations strategy, and when another tool or tactic should be used. 4) Press releases are not cost effective.

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Why You Should Stop Using Google Rankings as Your Primary SEO KPI

Hubspot

However, by diversifying your online marketing tactics and investing in others -- like long-tail search terms, content, public relations, social media, and even paid search -- you are building your online presence and safeguarding against future ranking fluctuations. 3) Personalization. 4) Penalties.

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The Ultimate Guide to Marketing Jobs

Hubspot

Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world, including public speaking, creative problem-solving, logistics, sales, and analytics. Public Relations. Management. Psychology. Communications. Journalism.