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A Behind-the-Scenes Look into HubSpot's Newest Content Marketing Strategy (Part 1 of 3)

Hubspot

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. The search keywords that correspond to HubSpot products tend to have pretty good search volume, and content marketing is a pretty big channel for us. Ahrefs vs SEMRush”.

Hubspot 101
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How to Use Content Marketing for Customer Retention

Marketing Insider Group

Source: HubSpot. Another idea is to have a live chat functionality on your website or an online portal where your team can answer questions and address concerns promptly. High-quality content will catch people’s attention and help you rank higher on the SERPs (search engine results pages). Funnels can lose momentum.

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Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Moz

We had to “reverse engineer” SEO — In short, we got free community-generated and sponsored content from top sales and marketing leaders at SaaS companies like Intercom, HubSpot, Pipedrive, LinkedIn, Adobe and many others, but none of it was strategically built for SEO out of the box. Whereas SERP competitors did not even come close.

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The Ultimate Guide to Website Development (for Marketers)

Hubspot

The IP address for HubSpot is 104.16.249.5. In fact, it’s become a portal and primary method of research, connection, education, and entertainment in the world. Developers call this plan a wireframe or sitemap (not to be confused with sitemap.XML , which is a file that helps SERPs crawl and find your site). Working with a CMS.

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Image Alt Text: What It Is, How to Write It, and Why It Matters to SEO

Hubspot

If you spend time optimizing your blog or website's content, headers, subheaders, and meta descriptions for search engines, the following image should alarm you: Today, Google's search engine results pages (SERPs) deliver just as many image results as they do text-based results. Too many references to HubSpot. Keyword vs. Detail.

SEO 101
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How to Leverage SaaS Customer Journey Stages

Directive Agency

Implement SEO tactics like researching SERPs, using relevant keywords, adding internal and external links, optimizing headings and more to craft content that’s more likely to rank for the chosen keywords. Here’s an example of how HubSpot does it. Search Engine Optimization (SEO). Upselling & Cross-Selling. Onboarding & Support.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

So, if we’re looking at attention intensity (measured by mouse hovers and clicks), then the redder sections of the image above indicate more people pay attention to the top left corner of the Google SERPs. Customer support: There’s a support portal with tickets and a knowledge center Positive review Source Critical review Source 6.