The Effective Marketer

JANUARY 13, 2011

According to the research “ email marketing’s ability to provide a high quantity of leads combined with direct revenue gains ” is what makes it still an attractive channel. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

MLT Creative

SEPTEMBER 30, 2011

October 6, AMA/AJC Digital Marketing Education Series Atlanta, GA: Explore how marketers are combining traditional and non-traditional research along with social media and word of mouth insights to better decide their media and marketing mix. Sources: BtoB, Mashable, aima, AMA Atlanta, BMA Atlanta, DMA Atlanta, TAG, OMI.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 6, AMA/AJC Digital Marketing Education Series Atlanta, GA: Explore how marketers are combining traditional and non-traditional research along with social media and word of mouth insights to better decide their media and marketing mix. Sources: BtoB, Mashable, aima, AMA Atlanta, BMA Atlanta, DMA Atlanta, TAG, OMI.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

Hubspot

DECEMBER 10, 2010

Tag it: Make sure to label, tag or categorize your content using relevant keywords so it is easier to find for those looking for that type of information. Face it: Inbound marketing must become a part of your marketing mix. Connect with HubSpot : In fact, none of it does (although that would be cool).

Ad Building 28

Ad Building Brand Identity Branding Inbound Marketing 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

NOVEMBER 18, 2010

By Marj Galangco | Published: 4 November, 2010 Page viewed 1788 times 0 Its shocking how many small businesses who are actively marketing themselves online still dont have blog marketing in their marketing mix. Tags: b2bmarketing socialmedia. Generate More Leads - for Cheaper! How much more leads?

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Hubspot

MARCH 25, 2014

Supporting a cause has become a central part of the marketing mix, which is reflected in Wendy’s new cause marketing platform that launched on March 24th. Diners can buy a Frosty key tag for $1, with all proceeds going to the foundation. How can nonprofits get started with cause marketing?

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ad Exchange Marketing & Strategy 28

Hubspot

APRIL 21, 2021

Whether they're your customers, my customers, or my customers' customers, I want every one of them to have a good experience every time they pick up the phone to call a business, open a marketing email, or visit a website. If a marketer is having trouble segmenting a contact list, they reach out to operations. That changes today.

Touchpoints 100

Touchpoints Lead Ranking Work Management Paid Search Agency 100

Hubspot

DECEMBER 4, 2012

The SEO of tomorrow will be less about having the right H1 tag or the right keywords on the page and more about creating really high quality, original content that is socially consumed and shared. For the past decade and a half, marketers have often thought of SEO, social media, and content as separate channels and segmented practices.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Envy

JULY 3, 2021

Supply and demand are driving change and this comes with a rapidly increasing price-tag. B2B marketing is becoming more complex and specialized. The need to integrate all B2B marketing activities throughout multiple MarTech platforms and qualification funnels creates additional complexity.

Advertising Agencies 62

Advertising Agencies Pricing Price Paid Search Agency 62

Adobe Experience Cloud Blog

JUNE 13, 2010

As marketers, we thrive off data visualization using graphics, charts and images to educate ourselves and tell our stories. Whether your B2B marketing efforts can use more information on social media, content marketing or demographics, your marketing mix can’t afford to go without these 5 useful infographics: 1.

B2B Marketing 48

B2B Marketing B2B RSS Marketo 48

Hubspot

JANUARY 31, 2012

Think Outside the Box: 13 Creative Ways to Use Pinterest for Marketing. To get your creative juices flowing, we've brainstormed a list of creative ideas (and found some real-life examples ) for using Pinterest as part of your social media marketing mix. Have you started experimenting with Pinterest for marketing?

Social Networks 28

Social Networks Curation Paid Search Agency Ideal Customer Profiles 28

LeadSloth

JANUARY 12, 2010

Manager, Inbound Marketing, Marketo. Mike Volpe , VP of Inbound Marketing, Hubspot. With shiny new marketing automation platforms now in place, 2010 promises to be the year that marketers begin to create business processes to measure and manage the marketing funnel. Steve Woods , CTO, Eloqua.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Being in marketing, I’m always amazed that in every pitch to a client, Don always hinges a million-dollar contract on one or two simple things, such as a tag line or a visual. It’s clear that we are beginning to emerge from a state of early adopters to general market interest and need. Inbound Marketing (43). Jigsaw (10).

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Best SEO Link Building Guides, Tips and Tools of 2010 (So Far) - Webbiquity , July 14, 2010 Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. Daily Clicks.

Ning 40

Ning Paid Content Facebook Sales Management 40

B2B Marketing Zone Posts

MAY 3, 2010

Using Content to Build Trust in B2B Marketing - Buzz Marketing for Technology , April 1, 2010 In the recent Edelman Trust Barometer report they detail out how trust is rebounding in a handful of Western countries especially in the United States where trust in business jumped 18 points to 54 percent. Tags: Best. April 12, 2010.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Marketing Insider Group

SEPTEMBER 30, 2010

It’s not easy, especially for someone who is not a sales person, but it gives you, as the marketer, a whole new perspective on their day to day challenges and also gave me some great ideas of more ways to help. Another idea (got it from HubSpot) was to setup an SLA between sales and marketing.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Webbiquity

JANUARY 26, 2011

Neil Patel provides an excellent and largely non-technical guide to SEO success, from keyword research and content development through meta tags, search-friendly URLs and link building. 12 Amazing SEO Infographics by HubSpot Blog. ** 5 Stars. SEO: A Comprehensive Guide for Beginners by KISS Metrics. Google Instant and SEO.

SEO 100

SEO Resources Tips Best Practices 100

B2B Marketing Zone Posts

JULY 7, 2010

The Ultimate List: 100+ Twitter Statistics - Hubspot , June 2, 2010 Twitter , while simple, is often a confusing social media platform for. marketers and business owners. 7 Reasons NOT to do Content Marketing - Junta 42 , June 22, 2010 It seems everyone is jumping on the content marketing bandwagon these days. 8220;Wow!&#.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Webbiquity

AUGUST 18, 2012

The five most popular tags for Tumblr posts are GIF, LOL, Fashion, Art and Vintage. Mobile Marketing. Though half of all b2b digital spending is focused on search and most websites are organically optimized, only 65% of b2b marketers have ever used pay-per-click advertising. ” ( Marketing Charts ). Jeff Bullas ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Webbiquity

AUGUST 16, 2010

Christina Warren tells b2b marketers how to use Twitter effectively, find their “social voice,&# efficiently monitor industry developments through social media, expand their influence and more in this excellent post. How to Monitor Your Social Media Presence in 10 Minutes a Day by HubSpot Blog. Post on Google Buzz. Tweet This!

Social Media 100

Social Media Budget Programs Social Marketing Tools 100