Moz

FEBRUARY 24, 2021

Zoomers fully understand how to use search tools, and they have the capacity to quickly evaluate SERPs prior to deciding on which link will get their click. They found that out of all the generations, Gen Z has the highest preference for long-tail queries. Take them seriously and listen to their insights.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

Single Grain

MARCH 29, 2023

In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs. Enterprise SaaS SEO is a marketing strategy that focuses on optimizing and scaling large Software-as-a-Service websites (with thousands or millions of pages) to increase profit margins through organic traffic.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Conductor

JULY 6, 2022

You’re competing for attention in an information-overload world, and you have to consider that in your enterprise strategy formulation and digital marketing planning. Typically, the hub will feature content with higher volume keywords, while spokes highlight content with lower volume, long-tail, and supporting keywords.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

ClearVoice

MARCH 19, 2020

Think of it this way: Your content plan is made of building blocks (assets, reports, outreach) chosen based on the goals outlined in your content strategy. HubSpot offers a free SMART Marketing Goals Template to help you define, calculate and evaluate your goals. Ongoing SERP reporting.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Scoop.it

JUNE 30, 2022

Roughly 97% of companies worldwide had a content marketing plan in place by 2021, but are they all successful with what they post today? HubSpot is a great example of a website that posts evergreen content. As a result, the ROI of evergreen content is much higher in the long run compared to trendy articles.

Relevance 81

Relevance Planning Content SERP 81

SnapApp

OCTOBER 14, 2016

There are more opportunities for backlinks, increasing the odds it’ll perform high in SERPs (search engine results pages). Supported by a long-tail content strategy. Long-tail content” is content catering to specific niches versus broader audiences. So what’s a marketing manager to do?

Enterprise Management 48

Enterprise Management Planning Long Tail Marketing Buyer Personas 48

Single Grain

JANUARY 16, 2023

Just 0.78% of people click on page 2 of Google’s SERPs. ( Get My Free SEO Marketing Plan . Some of the best ways you can create stats-based content include LinkedIn polls, market surveys, expert interviews, and market research. Long-tail keywords are more specific and are known to provide better conversions.

Lead Scoring 59

Lead Scoring Lead Ranking Statistics SEO 59