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The Best Email Tracking Apps to Analyze and Refine Your Marketing Efforts

ClearVoice

In this article, we will provide a brief review of the three best email tracking apps available today — namely HubSpot, SalesHandy, and Mailtrack — highlighting the different strengths and limitations of each. This activity is then stored in your HubSpot CRM. Top 3 email tracking apps: pros and cons.

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Why Your Business Should Leave Video Voicemails

Conductor

You don’t need studio-grade equipment to produce a successful video that converts leads. If you’re looking for some that are easy to use and more budget friendly, Screencast-o-matic and Loom may be the right solution for you (and both offer free versions!). No one wants to see your dirty socks on the floor. 3) Make it look good.

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How to Use Wistia: A Step-by-Step Guide

Hubspot

These videos lead to higher sign-up rates -- and according to EyeView, a video on a landing page can increase conversion rates by up to 80%. Using Wistia's Turnstile email collector and integrations with marketing automation platforms , businesses generate qualified leads right from within videos and automatically pass them onto sales.

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Top 5 Inbound Marketing Articles to Start the Week: Google vs. Bing

Hubspot

Tips for Making a Screencast for Your Startup Author: Audrey Watters of ReadWriteWeb. Screencasts are a great type of online video to showcase and explain how a new product or feature works, but how do you create one? Marketing Takeaway: Screencasts can be a great instructional tool for your company's products or services.

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How to Improve Your Website Experience: 10 User Testing Tools to Try

Hubspot

Littauer sends each website owner a document outlining the problems of the website and a screencast of him reviewing the site. Here's what Littauer had to say about HubSpot's website. I and a lot of beer will test this for you. ". Sound offbeat? That's because it is. but we tried it anyway. Pricing: $250 per site.

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How to Create YouTube Videos that Generate Views & Subscribers

Webbiquity

Keep them short: You don’t need to create long videos on YouTube, as those that are around two minutes in length get the most engagement as found by Hubspot. To quickly add subtitles, you can use a tool such as Screencast-O-Matic. If your goal is lead generation , conversions would mean something different.

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12 Solutions to Ecommerce Sites' Biggest Marketing Challenges

Hubspot

What is lead nurturing? Lead nurturing is the process of building a relationship with potential customers via email so they eventually become ready to buy and become a customer. Are screencasts (video or audio) on the site really effective in engaging potential customers? Connect with HubSpot :