Valasys

OCTOBER 8, 2019

In a fiercely competitive B2B world, marketers need to optimize their returns on marketing investment (ROMI) & using the best email marketing tools can help the marketers achieve their desired results. The email tool from HubSpot is free for up to 2,000 emails per month.

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Televerde

OCTOBER 30, 2019

I spent hours upon days scouring the internet for the most up-to-date and relevant marketing statistics you can use to inform your strategy, to stay ahead of the competition, or maybe just because you want to be the smarty-pants at the next company meeting. Long-form blog posts generate 9X more leads than short-form blog posts.

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Content Marketing Institute

NOVEMBER 16, 2017

For example, using predictive lead scoring can give your hard-earned marketing-qualified leads (MQLs) the best start with your sales teams. Lead scoring. If you can tweak the percentages at each stage of your funnel, you can have a huge impact on the number of leads you bring to the bottom. Planning your content.

Marketing Attribution 111

Marketing Attribution Multi-Touch Attribution Lead Ranking ROMI 111

Valasys

NOVEMBER 22, 2019

Nurture examined that 81% of the businesses reported blogs being imperative to B2B lead generation. Moreover, blog content creation is a top priority for 53% of the marketers as per the State of Inbound Report by HubSpot. Blogging is of high importance for brand discovery as well as for the lead generation.

Paid Search Agency 90

Paid Search Agency Companies B2B Lead Ranking 90

SnapApp

FEBRUARY 5, 2019

Marketing teams were responsible for generating leads, and sales teams converted those leads into customers. Less popular activities include: Using surveys, quizzes, or other interactive content to qualify leads further: only 16% of marketers report that this has significantly helped. 17% plan to start using data appending.

Lead Ranking 117

Lead Ranking Sales Qualified Leads Planning Lead Scoring 117

Valasys

AUGUST 6, 2019

Businesses also need to attract, engage & convert the prospects using the pieces of content which resonate with their specific research stages or their positions in the conventional sales funnel – whether top, middle or low funnel leads. Using brand segmentation, brands get more specific about their target market.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45