Hubspot

FEBRUARY 7, 2014

So if you were a company like HubSpot -- selling inbound marketing software (for which we have an SEO tool , but I digress) -- you might have general topic buckets like " inbound marketing ," " blogging ," " email marketing ," " SEO, " " social media ," and " marketing automation.". Lead nurturing. What is marketing automation?

Keywords 28

Keywords Long Tail Marketing Research Marketing Automation Services 28

Valasys

AUGUST 19, 2019

Content Marketing can be an effective tool for producing leads for the B2B businesses, provided the pieces of content being generated are of high-quality & relevant to the industry. . 74% of the companies stated that converting leads into customers was their top priority . Tools such as Google Keyword Planner, KeywordTool.io. &

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

JANUARY 13, 2012

If you're optimizing for long-tail , informational keyword phrases like, "How to train a unicorn," you can also gain prominent placement in search engines to help solidify your authoritative status. Connect with HubSpot : A great way to gain authority status is teaching someone how to do something. Create Niche Content.

Ad Building 28

Ad Building Long Tail Marketing Content Thought Leadership 28

Golden Spiral

JULY 2, 2021

Rather, they’re searching for long-tail keywords related to their pain point, goal, needs, etc. The copy must contain the right keywords and promise to do what it set out to do so that it ranks in SERP. Bonus: a lead nurturing campaign set up for particular content downloads. Semrush ]. It must sell the resource.

Resources 62

Resources Lead Ranking Marketing Websites Top of Funnel 62

ClearVoice

MARCH 19, 2020

HubSpot offers a free SMART Marketing Goals Template to help you define, calculate and evaluate your goals. You probably have a document that lists the top 10 or so keywords and long-tail keyword phrases you want your overall website to rank for. Ongoing SERP reporting. How does SEO factor into the greater picture?

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

SmartBug Media

MARCH 18, 2020

Keywords: There is only so much information we can put into ads, but in the keywords section, we can add multiple single keywords, phrases, and even long tail keywords. They are add-ons to your search ads on Google SERPs (Search Engine Results Pages).

Paid Content 73

Paid Content Cost Per Click Google Ads 73

Directive Agency

MAY 26, 2017

If the screenshot below ( courtesy of Hubspot) proves anything, it’s that social media is a must for B2B demand generation. In a strong campaign, you will have lead nurturing strategies in place to help promote the right, targeted content to different level users to help move them along. Our core PPC service page.

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61