Biznology

NOVEMBER 2, 2020

A content offer is the most effective way to persuade visitors to give you their contact information. Offer a research report, a guide, a case study—something that will help them address their current challenges. Many of the leading marketing automation tools today, like Marketo and Hubspot, have this functionality embedded.

Marketing Automation Services 197

Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

Biznology

DECEMBER 15, 2021

This means developing strategies around the customer experience, at all touch points, informed by deeper insights and attention to customer needs — combined with a superb product or service, with continuous improvements to stay ahead of the competition. Try building your strategy around Forrester’s 7 dimensions to building B2B trust.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Biznology

AUGUST 30, 2017

But remember, unless you have permission from the person who initially asked the question, don’t include their name or any identifying information. Here’s a great example from Hubspot : Tip #2: Repurpose a forum response. 2 hours (research and writing). Why not make your LinkedIn or Quora comments do double-duty?

SME 174

SME Webinar Metrics Curation Copywriting 174

Biznology

JUNE 6, 2018

And Steve King, a partner with Emergent research, predicts that to increase to 78% of small businesses by 2020. Worse, information gets stuck in an air gap when a lead becomes a customer. One of our clients must literally retype contact and account information into their proprietary CRM when creating a new customer record.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

Biznology

DECEMBER 31, 2018

An attractive and informative thumbnail makes a video easier for sales teams to share. It’s declared a trend on the strength of research suggesting that 61% of six-second ads lift brand awareness. There are no B2B spots on this list of the best six-second ads from HubSpot.

Trends 112

Trends Video Marketing Enterprise Management Work Management 112

Biznology

DECEMBER 22, 2014

55% of B2B buyers search for information on social media (source: MediaBistro ). Customers don’t want to deal with salespeople until they are 70% down the path of the buying process (source: HubSpot ). 60% more expensive per lead than other methods (source: HubSpot ). SOCIAL SELLING.

Cold Calling 80

Cold Calling Peer-to-peer Search Engine Marketing Advertising Benchmark 80

Biznology

MARCH 20, 2014

Image credit: HubSpot. It’s true that blogs take lots of effort if you want to convey the importance of the information contained, but that doesn’t mean you’ll need hours to do so. Collect Research. With your title, subheadings, and research complete, you’re ready to write. Nothing is set in stone at this point.

Copywriting 80

Copywriting Facebook Twitter Blogger 80